BCS IN 3D

Earlier this month, the NFL experimented with 3ality Digital’s groundbreaking 3D technology for broadcasting sporting events, with the Raiders-Chargers game beamed to theaters in San Diego, Los Angeles, New York, and Foxborough.Apparently, the experiment was a success.3ality now plans to take the project to the next level, with a live broadcast of the BCS national championship game between Florida and Oklahoma.In an agreement reached among FOX, Sony, and Cinedigm, the January 8 title game will be available in 80 theaters, covering 35 states.”We think the time for live 3D broadcast is now,” said Sandy Climan, CEO of 3ality Digital. “The December 4th NFL event was a highly successful test of that premise, and we look forward to moving the ball even further along with this innovative broadcast, which will be the first national live 3D sports event viewable by thousands of fans across the country. We’re delighted to be working with best-in-class partners to make this possible."The Cinedigm web site advertises that the 2009 NBA all-star game will be available in 3D as well.