Whenever football returns at Nebraska, don’t expect to toast the team with a beer in your seat Huskers fans.
Speaking to the Omaha World-Herald on Friday, NU athletic director Bill Moos ruled out the potential for beer/alcohol sales at Memorial Stadium any time soon.
“That is not going to happen,” Moos said. “I’m not in charge of that, saying that will happen. That’s a decision above me. I do not see that happening in the future. What we want to make sure is, we have people in the stadium.
“That has to do more with their comfort, healthwise, than it does the amenities that could be offered.”
Such a stance is a contrast to Moos’ peers at the moment. Athletic directors around the Big Ten have opened up the taps in the past few years. The trend is also growing at an even bigger pace nationally.
The need for such “new revenue streams” could carry even greater importance at Nebraska in the wake of the COVID-19 pandemic and resulting financial shortages across the board. Some schools stand to make millions in sales -- a line item that could help (in part) balance out shortfalls from recent NCAA distributions.
To his credit, Moos has at least been consistent on the subject. Upon taking over in Lincoln, the former Washington State AD put the issue on the back-burner.
It seems like that will be the case for the foreseeable future too. While some fans might want to partake in an adult beverage (or two) to help ease the pain of the last few years, that won’t be an option inside Memorial for Big Red moving forward.