According to Kendall, “everyone in Atlanta can see” Branch’s ascension. The diminutive rookie has been “a standout in Atlanta from the moment he stepped on the practice field.” Zaccheaus is still taking most of the first-team snaps, so Branch may have to continue fighting for the starting role in-season. That said, the coaching staff plans to line up Branch at all three wide receiver spots. Obvious questions remain regarding Branch’s ability to play in the NFL at 5'10/180, but the youngster bench-pressed 225 pounds 20 times at the NFL Combine, so his strength is not in question. Even if Branch assumes a starting role, it will probably be tough for Branch to reliably return FLEX value, earning targets behind WR Drake London, TE Kyle Pitts and RB Bijan Robinson, but showing up with a few big performances is possible.