NASSAU, Bahamas — Patrick Reed has some new toys in time for Christmas, but he wasn’t ready to unwrap the secret just yet when asked about them in the Bahamas.
“They’re custom-made,” Reed said of his new irons, which he’ll debut this week at the Hero World Challenge.
“We made them with a company.”
Which one?
“Can’t say yet,” Reed said, with his trademark grin, before adding that he plans to make an official announcement in January.
New sticks in the bag for P Reed... brand is a secret until Jan 1, he says pic.twitter.com/rtz8RqCjos
— Brentley Romine (@BrentleyGC) December 3, 2019
Unfortunately for Reed, the cat may already have been let out of the bag. The R&A’s list of conforming clubs includes the irons in Reed’s bag this week, identified by two markings: Reed’s name and foundation logo. The company listed is Emery JPN Co.
The Equipment Junkie also reported Monday via Instagram that Reed’s prototype irons are made by Grindworks, a Japanese-based company.
Reed has been a free agent on the equipment market for a couple of years and won the FedExCup playoff opener at Liberty National in August with a bag that included clubs from Callaway (his previous endorser), Ping, Titleist and Artisan Golf. He used previously used a Callaway 4-PW set that included three different models.
Reed said the new irons, which he’s hit extensively on the range at Carlton Woods in Houston for the past week and a half, keep him from having to “manipulate” his swing.
“We’ve worked about 12-14 months on them, and we’ve finally got them exactly where I feel like we need them to be,” Reed said. “It clarifies my swing a little better, so when I feel like I make a good golf swing the ball does what it’s supposed to do. There’s none of this kind of questioning when I make a swing, seeing the ball go left or right.”