Danica Patrick gains new ‘lead sponsor’ in Aspen Dental
Danica Patrick’s cloudy sponsorship outlook grew slightly clearer Tuesday morning as existing sponsor Aspen Dental expanded its support of the No. 10 Ford.
In a Facebook Live chat with Patrick, Stewart-Haas Racing announced that Aspen Dental would become the lead sponsor of Patrick’s car starting with the Daytona 500. Aspen, which began its support of Patrick three years ago, will serve as the primary sponsor for “a double-digit slate of races,” according to a team release.
In the video, Patrick credited Aspen Dental with “really stepping up. Daytona is a big race, our biggest race. It’s a very, very happy day. Let’s just go win Daytona, right?”
Patrick’s car originally was slated to be sponsored in at least 20 races this season by Nature’s Bakery, which is being sued by Stewart-Haas Racing for breaching its contract.
“Our commitment to Danica Patrick goes back almost four years, and our relationship with SHR even further,” Bob Fontana, chairman and CEO of Aspen Dental Management, Inc., said in a statement. “She is a strong advocate for the Aspen Dental brand and a wonderful ambassador for programs like the Healthy Mouth Movement. Danica and Stewart-Haas Racing have encouraged fans to get started on the road to better oral health care while showcasing how Aspen Dental practices make it easy for them. We look forward to our enhanced partnership.”