ISC president cites ‘issue with star power’ for attendance drop
DAYTONA BEACH, Fla. — International Speedway Corp. President John Saunders cites “an issue with star power” as a contributing factor to the company’s attendance decline.
“All in all, the attendance was a little softer than expected,” Saunders said Thursday morning during ISC’s conference call with investor analysts to discuss results from the second quarter. “We still have an issue with star power. Hopefully this stable of young drivers coming along will start to win and build their brands.”
Ryan Blaney, 24, says he’s tiring of the discussion.
“This whole young guys need to win now thing is getting old,’’ Blaney said Thursday at Daytona International Speedway. “We’re trying. We’re trying our hardest. It’s not like I go out there and I’m happy for fifth every single week. Every other guy under the age of 25 I’ll just say is the same way.
“It’s not a competition here between young guys and old guys. It’s a competition between 39 other cars and yourself. No matter what your age is, experience level, everyone is trying to accomplish the same goal.
“I think it would be healthy for the sport if we see just more variation in general of winners. How many winners this year? Six. Come on now. You can’t just put that on the young guys for not winning. That’s a lot of other people that aren’t winning too.”
Daytona 500 winner Austin Dillon said he’s not bothered by Saunders’ comment but raises a question himself.
“I just want to know what we do about it,” Dillon said Thursday. “How do you move forward with that because the guys that are in this sport are talented enough to win. We haven’t made any changes this year to the packages that we’re running. Each and every week you probably can guess ... who the top three guys are probably going to be. I bet if everybody had to bet their house on it, they’d take between three guys right now, maybe four. I bet he would too.”
Bubba Wallace, 24, wasn’t thrilled with Saunders’ comment.
“There’s a lot of boring stuff that we still have that has been the same thing at ISC tracks that we could update to get more fans out,” Wallace said. “It kind of goes hand in hand from us behind the wheel to people that are here hosting us. It’s a group effort.”
ISC stated that attendance for its six Cup weekends in the second quarter was down about 10 percent. Those six events were races at Phoenix, Auto Club Speedway, Martinsville, Richmond, Talladega and Kansas. Other tracks operated by ISC include Daytona International Speedway, Talladega Superspeedway and Homestead-Miami Speedway.
ISC stated that it had an increase in attendance with the Richmond event.
ISC cited weather, construction at ISM Raceway (Phoenix) and “a general trend of lower sales at live sporting events” for impacting revenue.
Saunders said on the call that “these headwinds are further impacted by recent retirements of star drivers.”
Jeff Gordon, Dale Earnhardt Jr., Tony Stewart, Carl Edwards and Greg Biffle are among drivers who have exited the car in recent years.
Only two of the first 17 Cup races this season has been won by a driver under the age of 30. Dillon (Daytona 500) and Joey Logano (Talladega) were both 27 when they won. They’ve since had birthdays.
Former champions Kevin Harvick (five wins), Kyle Busch (five) and Martin Truex Jr. (three) have combined to win 76.5 percent of the races this season. They’ve also combined to lead 47.2 percent of the laps this year and won 48.6 percent of the stages.