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Chris Bosh looks mahvelous on Maxim photo shoot video

Miami Heat v Chicago Bulls

CHICAGO, IL - JANUARY 15: Chris Bosh #1 of the Miami Heat reacts after a play against the Chicago Bulls at the United Center on January 15, 2011 in Chicago, Illinois. The Bulls defeated the Heat 99-96. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Doug Pensinger/Getty Images)

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Of Miami’s triad of stars, Chris Bosh is the one really enjoying the turn at celebrity. Not that he was a nobody before, but this is a whole new level of famous.

The people from Maxim do not call guys from the Toronto Raptors for sunny, poolside photo shoots. They called Bosh.

Maxim released a video of the shoot (via Ball Don’t Lie and the incomparable Holly McKenzie). Enjoy it as a little theater of the absurd. You will gain no insight into the Heat (this seems to have been shot before the season started) and little insight into Bosh. Other than that he seems to be basking in the attention and celebrity. Which is fine, so long as he brings it on the court, too. Well, once his ankle gets better.

Anyway, enjoy.