Manhattan NBA store leaving Fifth Avenue, Adidas to run new location
The NBA’s flagship store is leaving its prime New York City location just after the start of next year.
The NBA Store has been on Fifth Avenue in Manhattan — right in the heart of the city’s prime shopping district, where the store was as much an ad for the league as anything else — for a dozen years. But CNBC’s Darren Rovell reports the league is shutting down that location and moving on next February to another yet-to-be-determined spot in the city.
Why now, when the league itself reports that league merchandise sales are up 25 percent over a year ago?
This may be the most interesting part though.
Just another little shot in the Nike/Adidas battle.