Owners get a new “LeBron Rule” in NBA labor deal
There was a whole lot about the NBA lockout that was really about LeBron James. About who has the power, the owners or players.
NBA players are now prohibited from holding an ownership stake in a player-management firm or from acting as National Basketball Players Association-certified agents under a provision in the league’s new collective-bargaining agreement.
The provision was something NBA owners asked for and players agreed to as one of the so-called B-list items, terms that were collectively bargained after the NBPA re-formed as a union, according to a union source.
This is very directly aimed at LeBron James and his marketing arm LRMR, the marketing firm he and his buddies founded, which last year merged with the Fenway Sports Group. Neither LRMR nor Fenway represent any players in terms of negotiations — they are marketing arms, not agents — but that line is kind of blurred for players now (agents help set up marketing deals all the time) so the owners decided to try and rein it in.
And we have a “LeBron James rule” that tries to limit players power and potential income, something that comes at the request of the owners. Sounds about right.