The Arizona Cardinals, fresh off their first season of significant achievement since bucks were stopping on Harry S. Truman’s desk, have decided to take some more bucks out of the pockets of their season-ticket holders. According to the Phoenix Business Journal, the Cardinals are raising the prices of season tickets for lower-level seats at University of Phoenix Stadium. Tickets previously selling at $60 per game will increase to $63. Tickets priced at $70 per seat will move to $73.50. Tickets previously sold for $92.50 have jumped to $97.50. For the ten-game season-ticket package (eight regular season, two preseason), the increases aren’t dramatic; the biggest overall climb is $50 for the full year. The broader point is that, at a time when many NFL teams have said that prices won’t increase, the Cardinals are one of the few applying the thumb to the scale. In our view, the move serves only to increase pressure on the Cardinals to keep winning. Expectations will spike after January’s playoff run, and asking for more money will justify those feelings of impatience and frustration that inevitable will emerge if/when the team goes back to struggling to stay out of the NFC West basement.
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