In many communities, the United Way uses a thermometer to show progress toward the annual fundraising goal.
The Jaguars will apply a similar device to show the pace of ticket sales during the 2010 offseason.
According to Vic Ketchman of Jaguars.com, a “gas gauge” will be demonstrated on the web site to show the level of season-ticket sales.
For now, the meter is close to “E"; team CFO Bill Prescott says that the tank would be one-tenth full. “We’ve just begun the renewal process,” Prescott said.
The gauge will appear in the upper right-hand corner of the home page, next to a button that will allow readers to view a bar chart of progress toward filling the “general bowl” at Jacksonville Municipal Stadium.
The goal is to sell out the “general bowl,” which would lift the TV blackouts. To make it happen, the team must move 50,957 seats -- the third-lowest number in the league necessary to permit the local broadcast of the home games.
The team hopes to renew 100 percent of the 26,000 season tickets that are up for renewal. Even then, however, the Jags would be only halfway toward their goal of achieving the only kind of “F” that ever can be viewed as a good kind of “F.”
