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2014 Sochi Olympic Media Guide - NBCUNIVERSAL’S ACQUISITION OF MEDIA RIGHTS TO SOCHI OLYMPIC WINTER GAMES

On June 6, 2011, the International Olympic Committee (IOC) announced that it awarded the U.S. media rights to the 2014, 2016, 2018 and 2020 Olympic Games to NBCUniversal for $4.38 billion.

NBCUniversal has broadcast a total of 13 Olympic Games, more than any other media company. The 2014 Sochi Winter Olympics will be NBCU’s 14th Olympic Games broadcast and eighth consecutive. At the conclusion of the 2020 Summer Olympics, NBCU will have broadcast 17 Olympic Games and 11 consecutive.

On the day the rights to 2014-2020 were awarded, Brian Roberts, Chairman & CEO Comcast, said: “We are honored to continue as the U.S. Olympic broadcaster for the remainder of this decade. The vision for our new Comcast-NBCUniversal was to create new platforms and technologies to distribute the very best content. Every two years the Olympic Games provides iconic content for us to deliver on all platforms. We are proud to continue the rich heritage and long association that NBC has had with the IOC and I personally want to thank President Jacques Rogge and Richard Carrion for their long-term trust.”

Steve Burke, CEO, NBCUniversal: “I’m extremely pleased we will be continuing as the IOC’s U.S. media partner. Broadcasting sports events is an important part of our business and the Olympics are obviously a significant part of the portfolio. We have a talented and experienced team in place with a legacy of outstanding Olympics coverage and we are all looking forward to Sochi and Rio after that.”

Mark Lazarus, Chairman, NBC Sports Group: “It is a great thrill to know that NBC’s unsurpassed Olympic heritage and unprecedented partnership with the IOC will continue through 2020. The Olympics are a significant part of NBC and the IOC again recognized NBCUniversal’s unmatched ability to promote, market, program and produce the Olympic Games. London, Sochi, Rio and the 2018 Pyeongchang and 2020 Tokyo Games will benefit from our ability to galvanize all the resources of the newly-formed NBC Sports Group to bring the Games to more homes and more platforms than ever.”

The decision came after two days of meetings held at the IOC headquarters in Lausanne, Switzerland, during which ESPN, Fox and NBC each gave a presentation and submitted their proposals to the IOC. The negotiation process started earlier this year with preliminary discussions conducted with all interested parties. Each proposal was discussed by an IOC delegation chaired by President Rogge.

Former IOC President Jacques Rogge said: “We are delighted to have reached an agreement with our longstanding partner NBC. We received three excellent bids and would like to thank each broadcaster for their presentations. In the end we were most impressed with NBC, which not only has a track record for broadcasting the Games that speaks for itself, but also has a clear and innovative vision of where it wants to take the broadcast of the Games between now and 2020. We look forward to continuing to build on our already strong relationship beginning in London next year.”

Following are the upcoming Olympic Games, all of which NBCUniversal owns the U.S. media rights to:


2016

SummerRio de Janeiro, BrazilNBCUniversal

2018

WinterPyeongchang, South KoreaNBCUniversal

2020

SummerTokyo, JapanNBCUniversal