Alright, you’re North Carolina head coach Larry Fedora.
You’re 21-17 in your three seasons in Chapel Hill, and fresh off a disappointing 2014 campaign in which you started the season ranked and finished 6-7. You want to build some buzz for your program, to get people talking about Tar Heel football in late April.
What’s the best way to do that? How about creating a Twitter photo of you as X-Men‘s Wolverine standing next to Jennifer Lawrence‘s Mystique?
Why, that’s so crazy that it just might work..@CoachFedora as Wolverine. It’s #NationalSuperHeroDay! pic.twitter.com/k0j4uAhT8P
— Carolina Football (@TarHeelFootball) April 28, 2015Goofy? Sure. Embarrassing? Possibly. But would we and a bushel full of major college football writers be talking about North Carolina football otherwise? Absolutely not.
