After a glorious four-year run, Papajohns.com is out of the bowl-sponsoring business, the Birmingham News is reporting.
Papa Johns and the bowl, owned and operated by ESPN Regional Television, had a four-year agreement that began in 2006, plus options for 2010 and 2011 that the company did not pick up.
With Papajohns.com no longer associated with the bowl, the game will revert back to one of its former name -- the Birmingham Bowl.
“We are excited about the future of this game and look forward to continuing the growth we have experienced in our first four years,” bowl executive director Mark Meadows said in a statement. “Our agreements with both the SEC and Big East will assure that we continue to provide the competitive and entertaining game that our fans have come to expect.”
A new agreement reached recently will pit a team from the SEC against a school from the Big East.
