LeBron James’ ‘Taco Tuesday’ trademark request rejected
LeBron James loves Taco Tuesday — and it’s become a social media thing.
You already know what today is..... Yup you guessed it. 🌮 TUEEEEESSSSSSSSSSSSSDAY🤪😆😁😂🤣😋— LeBron James (@KingJames) July 30, 2019
So much so, that LeBron, through one of his companies, tried to trademark the phrase with the plan to start a “Taco Tuesday” podcast.
However, that idea was shot down by the trademark office because “Taco Tuesday” is a “commonplace message,” meaning so many people use it no one person can trademark it.
The USPTO has refused the TACO TUESDAY trademark application filed by Lebron James' company LBJ Trademarks, LLC.— Josh Gerben (@JoshGerben) September 12, 2019
The refusal, issued at 6:26 PM today, finds that TACO TUESDAY is a "commonplace message" and therefore fails to function as a trademark.#TacoTuesday
My analysis👇 pic.twitter.com/eKcW2l1CnH
I’m no trademark attorney — although I am good at eating tacos — however, this seems a good call to me. Nearly every Mexican restaurant, and some not-so-Mexican restaurants, use Taco Tuesday in their advertising. It’s about as common a part of the vernacular as it gets. It’s already too out there to trademark.
LeBron wasn’t the only Ohio institution to lose out on a trademark application Wednesday:
JUST IN: The US Patent & Trademark Office has issued an initial decision on Ohio State's attempt to trademark the word "THE." They have refused the application.— Darren Rovell (@darrenrovell) September 11, 2019