Nearly two-thirds of American consumers still don’t recognize the Mavericks’ superstar forward, even after Nowitzki’s stellar performance in the Western Conference playoffs, according to consumer feedback compiled by the Marketing Arm for The Dallas Morning News.
The most staggering figure found out from the study, however, is that Nowitzki isn’t even the most recognized player on his own team. That honor would go point guard Jason Kidd. ‘Nowitzki is practically invisible compared to Miami Heat superstar LeBron James, who is recognized by eight of 10 consumers,’ Hall noted in her article. ‘Even Mavericks teammate Jason Kidd scores higher, with nearly half of consumers knowing who he is.’
Maybe a Finals win will help more Americans recognize Nowitzki, but even if he loses, it’s sort of ludicrous that so many Americans don’t know who one of the NBA’s best athletes on the court and best role models off the court is.