The numbers are showing up for the 2025 wild-card round.
CBS has announced that 32.7 million viewers, on average, watched Sunday’s Bills-Jaguars game. It’s a 5.1-percent increase over last year’s Broncos-Bills game on CBS, which averaged 31.1 million.
The Bills-Jaguars game peaked at 41.1 million.
Anything less than a 10-percent bump over 2025 is essentially a decline, given the impact of the Nielsen Big Data + Panel metric that has generally boosted all numbers with a greater number of out-of-home viewers.
We’ll see how the rest of the games did. Last year, the wild-card round audience dropped from the year before.
