Within the past year or so, Dolphins owner Stephen Ross purchased Kangaroo TV, an in-stadium device aimed at providing fans with a hand-held tool for watching game video and other highlights and data as directed by the user.
Ross has offered 5,000 units of the rebranded FanVision product to each NFL team. According to Eric Fisher of SportsBusiness Journal, only 12 teams have taken Ross up on the offer. (Per Fisher, the teams include the Cardinals, Bears, Broncos, Seahawks, and Jets. The other seven aren’t mentioned.)
Though Fisher’s article focuses primarily on plans to make the FanVision programming available via smart phones that fans bring into the stadium, the idea that only 12 of 32 teams have accepted 5,000 free units makes us wonder whether teams genuinely are interested in doing whatever they have to do to enhance the in-stadium experience.
