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Beijing Olympics Coverage Averaged Total Audience Delivery of 12 Million Viewers Last Night, With TV Viewership 49% Above Other Broadcast Networks Combined

Super Streaming Success: Peacock Delivers Best 7-Day Usage; NBCUniversal Tops 1.75 Billion Streaming Minutes – Best-Ever for Winter Games at This Point & UP 77% from PyeongChang

New iSpot Metrics Show Continued Olympic Dominance for Advertisers

STAMFORD, Conn. – Feb. 10, 2022 – Highlighted by United States gold medal winners Chloe Kim and Nathan Chen, NBC Olympics once again dominated the night on Wednesday and is on track to finish in the #1 spot in primetime for the 100th consecutive Olympics night this Friday.

Last night’s coverage, featuring Kim winning a second consecutive Olympic gold medal in snowboarding halfpipe and Chen winning gold in his quest for a first-ever individual Olympic figure skating medal, averaged a Total Audience Delivery (TAD) of 12.0 million viewers on NBC, USA Network, CNBC, Peacock and other streaming platforms.

NBC Olympics’ TV presentation on Wednesday finished #1 in primetime for the 98th consecutive night (dating to the 2010 Vancouver Olympics) and is pacing to hit the century mark with tomorrow night’s show. Last night’s TV-only viewership of 11.4 million topped by 49% the combined viewership of the other broadcast networks (7.7 million).

NBCUniversal continues to set streaming milestones with the Beijing Olympics. Led by Peacock, which has delivered its best 7-day usage, total digital usage of the 2022 Winter Games topped 1.75 Billion minutes – marking the best ever streaming performance at this point in a Winter Olympics and a 77% increase over the 2018 PyeongChang Olympics.

New iSpot metrics further highlight the dominance of the Winter Games among NBCU advertising partners:

  • Across Wednesday’s primetime coverage, NBCU ran a 10% lower ad load than the other broadcast networks and delivered 194% more ad impressions per unit than the other three broadcast networks combined.
  • Since Friday night’s Opening Ceremony broadcast, NBC’s primetime Olympics is the #1 show for ad impressions with a 46% share of voice compared to the other broadcast networks, and 323% more impressions than the #2 show.
  • 13.6 million people viewed the advertising pod immediately after Chloe Kim’s gold medal win at 9:49 p.m. ET.

Total Audience Delivery is based upon live-plus-same day figures from Nielsen and digital data from Adobe Analytics.


NBCUniversal will provide coverage of the 2022 Olympic Winter Games from Feb. 2-20. The Opening Ceremony will be presented on Friday, Feb. 4, live in the morning and again in primetime on NBC and Peacock. Similar to recent Winter Games, NBC’s primetime Olympic coverage begins the night before the Opening Ceremony on Thursday, Feb. 3. Coverage begins on Wednesday, Feb. 2, on USA Network and Peacock. NBCUniversal is presenting its 18th Olympic Games, 12th consecutive overall, and sixth straight Winter Games, all the most by any U.S. media company.