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International Speedway Corp. reports first quarter revenue and discusses attendance

57th Annual Daytona 500

57th Annual Daytona 500

Jonathan Ferrey

Tidbits from today’s conference call by International Speedway Corp. with investor analysts:

  • ISC’s only races during the first quarter, which ended Feb. 28, were at Daytona International Speedway.
  • ISC reported that attendance was up for the Daytona 500 but did not say by how much. ISC reported that the average ticket price in the first quarter increased about 2.3 percent, driven largely by events leading up to the Daytona 500. The average ticket price for the Daytona 500 increased just less than 1 percent.
  • ISC reported that its first quarter admissions revenue of $30.5 million exceeded last year’s total by about $500,000. Average ticket price during the first quarter was $97.89.
  • Attendance for Sprint Cup races and average ticket price are up compared to last year so far in the second quarter - which includes races at Phoenix International Raceway, Auto Club Speedway and Martinsville Speedway. On attendance for upcoming races, John Saunders, president of International Speedway Corp., said the company is “encouraged, especially Talladega, and have some more work to do in Kansas and Richmond.’’
  • ISC stated that it is working closely with NASCAR and industry experts as they finalize plans on additional safety barriers for concrete walls at its tracks. “We will utilize all available tools to ensure the safety of our drivers and the fans,’’ Saunders said. “This will remain our top priority.’’
  • International Speedway Corp., has one Cup race sponsorship, two Xfinity race sponsorships and one Camping World Truck race sponsorship left to sell this season. At this time a year ago, ISC had yet to sell two Cup race sponsorships, three Xfinity race sponsorships and one Truck race sponsorship.
  • The company reported a net income of $14.9 million for the first quarter, which was down from last year’s quarter of $19.8 million. The net income in the first quarter last year was inflated by about $7 million when ISC took over ownership of Motorsports Authentics Inc., after Speedway Motorsports Inc. abandoned its 50 percent interest in the company. There was no comparable event in the first quarter this year, ISC noted.

International Speedway Corp.'s full report can be found here.

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