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Report: NBA approves plan for team to sell ads on practice jerseys

2019 NBA Finals - Practice and Media Availability

TORONTO, CANADA - JUNE 1: A close up shot of the OVO logo on Kawhi Leonard #2 of the Toronto Raptors jersey during Practice and Media Availability on June 1, 2019 at Scotiabank Arena in Toronto, Ontario, Canada. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2019 NBAE (Photo by Jesse D. Garrabrant/NBAE via Getty Images)

NBAE via Getty Images

Every NBA team now has a corporate logo on the front of their game jerseys (two of them if you count the Nike swoosh, because they make the jerseys). It’s become a source of revenue for teams and hasn’t caused much of a stir among fans.

Now teams will be able to sell additional ads on their team practice jerseys, reports Shams Charania of The Athletic.

The advertising on practice/shootaround jerseys could be larger than on game attire (where it is limited to the right side shoulder area), although obviously the cost would be less for the sponsor.

I’m surprised this hasn’t already happened. This creates another opportunity for revenue for the team, likely from a more local sponsor (who is watching guys in practice jerseys most of the season, other than a team’s hard-core local fans). It’s not messing with the integrity of the game.

Expect to teams start announcing the deals this offseason and the ads to show up next season. There’s no reason to delay.