Report: NBA nearing $250 million deal with data company Sportradar
The NBA has for years been among the most progressive sports leagues in the world in its use of technology, which has included the introduction of SportVU cameras in every arena and other innovations. They’re about to take another major step, according to a report from Bloomberg’s Scott Soshnick, who says the league is close to a deal worth $250 million with the Swiss company Sportradar:
Sportradar counts three NBA owners among its investors: Mavericks owner Mark Cuban, Hornets owner Michael Jordan and Wizards owner Ted Leonsis. Their involvement with bookmakers worldwide is consistent with the NBA’s support for legalized sports betting, a stance commissioner Adam Silver has taken publicly on multiple occasions.
Sportradar already has data contracts with the NFL, NHL and Major League Baseball, so landing the NBA deal will greater strengthen their hold in the field.