Report: TNT makes $30M in ad revenue during All-Star Weekend
But just how much money is on the line with the All-Star game?
This is helpful information. But it still leaves an incomplete picture.
For one, it’s unclear exactly how much money Turner would lose with a canceled All-Star game. Even if there were no All-Star game, TNT would still air programming during that timeslot. How much ad revenue would the replacement programming draw? In the other direction, special events like the NBA All-Star game might also maximize TNT’s carriage fee.
Even with Turner’s precise financial situation known, it’s unclear what responsibility the NBA would bear for canceling the All-Star game amid a pandemic. As Amick reported, the league’s contract with Turner doesn’t assign values to individual events. TNT also airs many NBA games, including playoff games.
The NBA is taking a financial risk by holding an All-Star game. A regular-season game directly puts two teams at risk of a coronavirus outbreak. A coronavirus outbreak at the All-Star game would directly threaten up to 24 teams. And not only could an outbreak disrupt the schedule of many teams, it’d sideline the league’s most-marketable stars.
The National Basketball Players Association is also accepting some downside. Some of its members will be inconvenienced by actually travelling to Atlanta for the All-Star game in the midst of a break during this rushed season.
But both the league and union assessed the situation – including more-concrete financial details – and decided an All-Star game was worth the trouble.
That ought to tell you plenty.