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Video: This should get Celtics fans pumped for season

Boston Celtics v New York Knicks - Game Four

NEW YORK, NY - APRIL 24: (L-R) Kevin Garnett #5, Jermaine O’Neal #7, Ray Allen #20 and Paul Pierce #34 of the Boston Celtics look on against the New York Knicks in Game Four of the Eastern Conference Quarterfinals during the 2011 NBA Playoffs on April 24, 2011 at Madison Square Garden in New York City. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement (Photo by Nick Laham/Getty Images)

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With the end of the lockout, NBA marketing campaigns are picking up. One of the first ones out came from the Celtics, with the simple catchphrase: “I am a Celtic.”

The real question is who are the role players who will be able to say “I am a Celtic” and will Rajon Rondo say “I am a Celtic” by the end of the season. And as Kelly Dwyer pointed out, the last two years the Celtics lost in the playoffs to South Beach and Hollywood. But now is not the time for that. Now is the time for hope and excitement.

Via Celticsblog and ESPN.