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New Channel Brand Incorporates PGA TOUR Swingman Into GOLF Channel Logo

Debuts This Week at THE PLAYERS Championship; Serves as Network’s Main Channel Brand Throughout PGA TOUR and Studio Coverage

STAMFORD, Conn. – March 7, 2022 – NBC Sports and the PGA TOUR have unveiled the new logo and brand mark for GOLF Channel: Home of the PGA TOUR, which incorporates the well-known GOLF Channel logo with the iconic PGA TOUR “swingman.”

The combination of these two established brands results in the new GOLF Channel brand mark, which officially debuts across this week’s comprehensive live coverage of THE PLAYERS Championship.

“This is an incredible opportunity to bring golf’s iconic brands together,” said Jenny Storms, CMO, NBC Entertainment and Sports. “GOLF Channel is the TV home of golf in the U.S., and the PGA TOUR is home to the best male golfers on the planet. This new GOLF Channel logo represents the strong partnership between NBC Sports and the PGA TOUR and galvanizes the power of these brands.”

“We’re excited about the positive statement the new channel brand makes to our fans, players, tournaments and sponsors about the quality and quantity of PGA TOUR coverage produced throughout the season,” said Rick Anderson, PGA TOUR Chief Media Officer. “Additionally, this is another step in deepening the long-standing partnership between the PGA TOUR and NBC Sports.”

For tournament coverage outside of the PGA TOUR and DP World Tour, the most-recent iteration of the GOLF Channel logo will continue to be utilized.

In addition, NBC Sports will unveil a new programming mark for its LPGA coverage at the JTBC Classic Presented by Barbasol on GOLF Channel on March 24-27, which will be featured throughout LPGA Tour events.


NBC Sports delivers comprehensive live golf tournament, studio and shoulder programming; technology; and services around the sport of golf. Anchored by GOLF Channel, NBC Sports, GOLF Channel and USA Network feature more live coverage of the sport than all other U.S. television networks combined, including global tournament action from the PGA TOUR, LPGA Tour, DP World Tour, NCAA, USGA Championships – including the U.S. Open and U.S. Women’s Open – Olympics, The Ryder Cup and The Presidents Cup, as well as high-quality news, instruction and original programming. GOLF Channel – co-founded by Arnold Palmer in 1995 – is available to nearly 500 million viewers in nine languages across more than 70 countries. 24/7 live streaming can be accessed on and the NBC Sports app, as well as exclusive content on Peacock.

NBC Sports Next, the sports and technology services division of NBC Sports, complements NBC Sports and GOLF Channel’s comprehensive golf coverage by reaching millions of consumers via GolfNow, the leading online tee-time marketplace and provider of golf course operations technology and services; and GolfPass, the ultimate golf membership that connects golfers to exclusive content, tee time credits, coaching, tips and other benefits.


By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.

The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica and PGA TOUR Canada. Members on the PGA TOUR represent the world’s best players, hailing from 28 countries and territories outside the United States (90 international members). The PGA TOUR has long-term domestic distribution partnerships for broadcast coverage on CBS, NBC and Golf Channel and video streaming service on ESPN+. Internationally, PGA TOUR coverage is available across 200+ countries and territories in 27 languages via 43 local broadcast partners, in addition to the digital streaming service platform GOLFTV powered by PGA TOUR. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving, and to date, tournaments across all Tours have generated more than $3.37 billion.

Fans can follow the PGA TOUR on PGATOUR.COM, the No. 1 site in golf, on the PGA TOUR app and on social media channels, including Facebook, Instagram (in English, Spanish and Korean), LinkedIn, TikTok, Twitter, WeChat, Weibo, Toutiao, Douyin and LINE