15.3 MILLION WATCH 140th RUNNING OF THE KENTUCKY DERBY ON NBC

9.4 National HH Rating Marks Best Saturday Rating on any Network Since NBC’s Sochi Olympics

NBC Sports ‘Big Event Strategy’ Leads to More Than 15 Million Viewers for 4^th Time in 6 years

Record 4.4 Million Minutes Streamed on NBC Sports Live Extra

STAMFORD, Conn. – May 5, 2014 – NBC Sports’ coverage of Saturday’s 140^th Kentucky Derby averaged 15.3 million viewers, according to fast national data provided today by The Nielsen Company.

California Chrome’s exciting victory in Saturday’s race (6:06-6:52 p.m. ET) marks the fourth time in six years (2009, 2010, 2013, 2014) that NBC’s Kentucky Derby coverage averaged more than 15 million viewers. From 1991-2008, Kentucky Derby average viewership did not reach 15 million.

• Viewership increased 3% from 2012 (14.8 million for I’ll Have Another’s victory) – the last time the Kentucky Derby faced head-to-head competition from the NBA Playoffs.

• NBC’s 9.4/22 household rating for the Kentucky Derby ranks as the best Saturday rating on any network since the 2014 Sochi Olympics on NBC (9.6/17 on Feb. 15).

• Louisville, the home of the Kentucky Derby, topped the metered markets with a 37.8 rating/66 share (top 20 markets listed below).

4.4 MILLION MINUTES STREAMED ON NBC SPORTS LIVE EXTRA: Fans live streamed a record 4.38 million minutes of the Kentucky Derby on NBC Sports Live Extra — the NBC Sports Group’s live streaming product for desktops, mobile devices, and tablets – a 59% increase over last year for coverage which included four exclusive camera angles (grandstand, paddock, overhead, jockey), bonus analysis from NBC Sports commentators, and replays and footage from key “Road to the Kentucky Derby” prep races.

KENTUCKY DERBY VIEWERSHIP
2014	15.3 million	NBC	California Chrome
2013	16.2 million	NBC	Orb
2012	14.8 million	NBC	I’ll Have Another
2011	14.5 million	NBC	Animal Kingom
2010	16.5 million	NBC	Super Saver
2009	16.1 million	NBC	Mine That Bird
2008	14.2 million	NBC	Big Brown
2007	13.7 million	NBC	Street Sense
2006	12.9 million	NBC	Barbaro
2005	13.6 million	NBC	Giacomo
2004	14.6 million	NBC	Smarty Jones
2003	11.8 million	NBC	Funny Cide
2002	12.8 million	NBC	War Emblem
2001	13.5 million	NBC	Monarchos
2000	9.1 million	ABC	Fusaichi Pegasus
1999	9.9 million	ABC	Charismatic
1998	9.5 million	ABC	Real Quiet
1997	11.3 million	ABC	Silver Charm
1996	11.0 million	ABC	Grindestone
1995	9.3 million	ABC	Thunder Gulch
1994	12.1 million	ABC	Go For Gin
1993	11.5 million	ABC	Sea Hero
1992	13.7 million	ABC	Lil E Tee
1991	13.4 million	ABC	Strike The Gold
1990	15.6 million	ABC	Unbridled
1989	18.5 million	ABC	Sunday Silence

TOP METERED MARKETS FOR 2014 KENTUCKY DERBY (Race Portion)

1	Louisville	37.8/66
2	Ft. Myers	21.3/40
3	West Palm Beach	17.8/31
4	Buffalo	16.8/32
5	Cincinnati	16.7/35
6	Boston	15.5/35
7	Columbus	14.4/31
8	Orlando	14.3/26
T9.	Tampa-St. Pete	13.6/25
T9.	Indianapolis	13.6/28
11	Knoxville	13.5/26
12	Minneapolis	13.1/33
13	Hartford	13.0/27
T14.	Baltimore	12.9/27
T14.	Providence	12.9/25
T14.	Dayton	12.9/26
17	Milwaukee	12.4/29
T18.	Washington, DC	12.2/28
T18.	Richmond	12.2/24
T18.	Tulsa	12.2/24

PREAKNESS STAKES ON NBC SPORTS, MAY 17: In two weeks, Kentucky Derby winner California Chrome will take one more step to try to become the first horse to win the Triple Crown in 36 years, since Affirmed in 1978. NBC Sports Group coverage of The Preakness Stakes from Pimlico Racecourse in Baltimore, Md., begins Friday, May 16 at 3 p.m. ET on NBCSN. NBC presents The Preakness Stakes on Saturday, May 17 at 4:30 p.m. ET with coverage beginning at 1 p.m. ET on NBCSN.

Date	Time	Event	Network
Fri., May 16	3 p.m.	Preakness Classics	NBCSN
Fri., May 16	4 p.m.	Black Eyed Susan Stakes	NBCSN
Sat., May 17	1 p.m.	Preakness Saturday	NBCSN
Sat., May 17	4:30 p.m.	Preakness Stakes	NBC
Sat., May 17	6:30 p.m.	Preakness Post-Race Show	NBCSN

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