Women’s soccer in England secures record sponsorship deal
LONDON (AP) Women’s soccer in England will receive record levels of investment after its top league secured a sponsorship deal reportedly worth more than 10 million pounds ($13.2 million) over the next three seasons.
Barclays will become the first sponsor of the Women’s Super League in what the English Football Association is saying is the biggest ever investment in British women’s sports by a brand.
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The deal, which was announced on Wednesday, runs from the start of the 2019-20 season through July 2022. Barclays was the title sponsor of the Premier League in men’s soccer from 2004-16 and still has links with the league.
Kelly Simmons, the FA’s Director of Women’s Professional Game, says the “record, multimillion-pound commitment will impact all levels of the game.”
The Super League, which is Europe’s only fully professional domestic female soccer league, will now have prize money for the first time. A total of 500,000 pounds ($660,000) will be distributed to clubs based on their final league positions.
In another boost for the women’s game, FIFA says French telecommunications giant Orange has become the sixth sponsor of this year’s Women’s World Cup in France.