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    Brady: Kincaid needs more targets

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    Bills head coach Joe Brady said he wants to find a way to get more targets for Dalton Kincaid.

    Kincaid had just two targets in Sunday’s loss to the Patriots after seeing three looks last week against the Chargers. He’s cooled off considerably after a hot start to the 2026 season. “There’s no reason Dalton Kincaid should have two targets, especially with the flow of the game and how that goes,” a visibly frustrated Brady said after Buffalo’s Week 4 loss. “Gotta find a way to get the ball in his hands and do a better job of that.” Against the Patriots Kincaid was targeted on just 8 percent of his routes. He’ll look to bounce back next week against the Rams.
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Mike Florio previews Eagles vs. Jaguars in London, examining Philadelphia’s injuries and roster turmoil, its struggling offense and a Jacksonville team playing some of the NFL’s best football.

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  • BUF Tight End #86
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    The Bills’ offense was struggling to move the ball during this game, and DJ Moore left early with a shoulder injury, so it’s almost inexcusable that Kincaid wasn’t used more often. Kincaid played one fewer snap than Dawson Knox but ran 22 routes to Knox’s 10. Still, Josh Allen dropped back to throw 40 times, and Khalil Shakir ran a route on 34 dropbacks, so there is no reason for Kincaid to run 12 fewer than that over the whole game. He ran fewer routes than Josh Palmer and only six more routes than Moore, who only played one and a half quarters. The Bills will need to find a way to get Kincaid back into their plans before Monday night’s game against the Rams.
  • BUF Tight End #86
    Kincaid almost had another big catch over the middle of the field for another 15 or more yards, but he was lit up by a safety and dropped the ball at the end of the play. It was the type of hit where you’re just happy that he wound up healthy and able to stay in the game. The 26-year-old later made a nice catch and broke three tackles as he moved closer to the Chargers’ end zone, but the ball was poked out from behind by a chasing defender. Kincaid still ran the second-most routes of any receiver on the Bills and remains a TE1 in fantasy.
  • BUF Tight End #86
    Kincaid truly did it all in this one, routinely in the middle of the blocking scrum on long James Cook runs in addition to his work through the air. His 95 yards handily paced the team, with his first touchdown of the young season coming from 16 yards out near the end of the second quarter. Kincaid remains one of the most efficient pass-catchers in the league on a per-route basis and has worked his way into the upper echelon of fantasy assets at the position. He remains a locked-in TE1 when the Bills host the Jets in Week 3.
  • BUF Tight End #86
    Kincaid, according to Fowler, “could be the real key to elevating Josh Allen and the Buffalo offense this season.” Fowler added “multiple people with the team told me Kincaid is healthier than he was this time last year and is on no snap restrictions.” This is further confirmation that Kincaid won’t see the highly restrictive usage of the Sean McDermott era in Buffalo. Head coach Joe Brady is keen on using Kincaid both as an intermediate threat and a downfield option. Kincaid in Week 1 against the Texans led all tight ends in air yards (94) and ran a route on nearly 70 percent of the Bills’ drop backs. He could be an elite every-week option going forward.
  • BUF Tight End #86
    Kincaid was the recipient of many of Josh Allen’s biggest throws of the game, including a 35-yarder to put him over 100 yards on Buffalo’s final non-kneeldown drive. Kincaid played 42-of-57 snaps, a 73 percent rate he never came close to hitting in any game last year. It sure seems like there’s no reason for the Bills to not target him if he can stay healthy; so it will be hard to not recommend him as a TE1 against the Lions on TNF.
  • BUF Tight End #86
    The most efficient tight end in the NFL over the past two seasons, Kincaid ran a pass route on a meager 45 percent of Buffalo’s drop backs over 12 games in 2025, finishing the season with 49 targets while being targeted on a hefty 28 percent of his routes. Finally healthy, Kincaid has been talked up by Bills coaches over the past few months. Bills players and beat writers have even complimented Kincaid’s blocking, a point of concern for the fourth-year tight end. Buscaglia said if Kincaid can “be just competent enough in blocking to preserve the threat of play action when he’s on the field and continue to crush receiving efficiency metrics, he’ll become one of the most important pieces to the roster.” Kincaid is a high upside swing late in drafts for those who fade the game’s top tight ends.
  • BUF Tight End #86
    Kincaid’s 2024 knee injury impacted his usage and availability through the 2025 season. That injury may finally be behind him. Per Buscaglia, Kincaid has been at practice every day, looks stronger and is “playing with more physicality in the blocking game.” That last part is critical for his overall snap share. Kincaid’s increased training camp usage has notably come even with TE Dawson Knox and TE Jackson Hawes fully healthy. Buscaglia adds that Kincaid might not be “on the precipice of playing 75 percent or more of the team’s offensive snaps,” but the 26-year-old tight end should take on a bigger, more fantasy-friendly role this year if all goes well. He’s a locked-in TE1.
  • BUF Tight End #86
    Earlier this offseason, doctors reportedly advised against surgically repairing the PCL tear Kincaid suffered back in 2024. Instead, Kincaid was told to focus on “setting a good foundation for strength around the knee to support it.” Kincaid believes his failure to properly prepare his body for NFL rigors, and his uneasy feelings about the knee, led to compensatory hamstring issues in 2025, but Kincaid’s new preparations have drawn compliments from Bills coach Joe Brady and QB Josh Allen. Regarding potential load management in-season, Kincaid thinks he and the team can see how his participation this spring and summer goes, rather than preemptively assuming he needs a snap count. Kincaid warrants fringe TE1 treatment if the team keeps him in a limited role. If he can prove his health has turned a corner this summer, he could inch his way up into the mid-TE1 tier.
  • BUF Tight End #86
    Kincaid has declined to have a torn PCL surgically repaired since 2024. “There’s a lot of things that he is pushing through that you guys might not see, and I think some of it is just learning how to play with certain elements of some movements that might not feel great, and he’s had to push through that,” Brady said. Both GM Brandon Beane and Brady alluded to having to manage Kincaid’s practice time in 2026 to keep him fresh for games and deal with pain tolerance issues. We’re not doctors, nor will we play one on Rotoworld dot com, but it sounds like we can expect to be doing a lot of blurbs about Kincaid on practice days again this year. It’s never a great sign for a player’s fantasy value when we start talking about them being limited in April, but Kincaid has a big enough role in Buffalo’s offense to be in the fringe TE1 discussion.
  • BUF Tight End #86
    This move was expected all along, but speaking at the league meetings in Arizona, GM Brandon Beane confirmed that Kincaid’s option has been picked up. The former No. 25 overall pick caught 39 passes for 571 yards and five touchdowns last season while appearing in 12 games, and has appeared in just 25 regular season games over the last two seasons due to a myriad of injuries. He will now be under contract through the 2027 season, but could be in line for an extension if he’s able to stay healthy in turn out a career-year this upcoming season. Kincaid has turned in eight top-12 fantasy finishes since 2024, and will enter this season as a boom-or-bust fantasy option at the position.

Rotoworld

  • DAL Wide Receiver #19
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    Ryan Flournoy caught 3-of-4 targets for 90 yards in the Cowboys’ Week 5 loss to the Buccaneers.

    Flournoy continues to operate as the clear WR3 behind CeeDee Lamb and George Pickens, typically incapable of returning viable fantasy production in their shadows. He hit for a 48-yard reception at the end of the second quarter to set up a go-ahead field goal entering the break, otherwise remaining about as quiet as we would expect. This was the first game in 2026 over a modest 37 yards for Flournoy, who could be tasked with additional emphasis in the immediate future after Lamb departed with a quad injury in the fourth quarter. He could be worth a speculative add ahead of a Week 6 meeting with the reeling Packers.
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    Jake Ferguson caught 3-of-6 targets for 19 yards in the Cowboys’ Week 5 loss to the Buccaneers.

    Ferguson committed two uncharacteristic drops against the Buccaneers, the second of which resulted in a game-sealing interception to push the Cowboys to 2-3 ahead of a Week 6 meeting with the Packers. Now held to 43 yards or fewer in five consecutive games, Ferguson is relegated to a touchdown-dependent TE2.
  • DAL Wide Receiver #3
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    George Pickens caught 9-of-13 targets for 130 yards and a touchdown in the Cowboys’ Week 5 loss to the Buccaneers.

    Pickens was the primary target throughout the game against the single-high-heavy Buccaneers, scoring a late fourth quarter touchdown to cap off his first impressive fantasy outing of the young season. Furthermore, fellow receiver CeeDee Lamb departed the game in the fourth quarter with a quad injury that he was unable to play through, potentially setting up Pickens for immense volume in a Week 6 meeting with the Packers at Lambeau. Fantasy managers have patiently watched as Lamb stole the show through the first four games of 2026, but it now appears as if Pickens will have his time to shine, pending the severity of Lamb’s soft tissue injury. Pickens is a WR2 with Lamb active and a surefire WR1 with Lamb out.
  • DAL Running Back #33
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    Javonte Williams rushed 12 times for 45 yards and a touchdown in the Cowboys’ Week 5 loss to the Buccaneers, adding 17 yards on two receptions.

    Williams has now averaged 3.8 yards per carry or fewer in four of five games, keeping his fantasy value afloat via six combined touchdowns through five weeks. While the touchdown equity is solid in one of the league’s most potent offenses, we’re liable to see more down weeks like the one he put forth against the Buccaneers unless, or until, the Cowboys can fix their woes on the ground. Williams did see all but one running back opportunity in this one, keeping him in the top six in backfield opportunity rate through Week 5. Consider Williams a volume-aided and touchdown-aided RB2 ahead of a Week 6 meeting with the reeling Packers.
  • DAL Quarterback #4
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    Dak Prescott completed 24-of-42 passes for 316 yards, one touchdown, and two interceptions in the Cowboys’ 24-16, Week 5 loss to the Buccaneers.

    The two interceptions on Dak’s ledger were both in-and-out of his receivers’ hands, the second of which hit tight end Jake Ferguson in the face mask to allow the Buccaneers to ice the game in the fourth quarter. The first “pick” bounced off the hands of Ryan Flournoy to allow the Buccaneers to establish an 11-point lead at the beginning of the third quarter, a deficit the Cowboys would be unable to overcome. That said, Prescott wasn’t at all at his sharpest, missing numerous throws wide in addition to a few badly under-thrown balls in the second half. To make matters worse, alpha wide receiver CeeDee Lamb departed the game in the fourth quarter with a quad injury. The Cowboys fall to 2-3 and find themselves looking up at both the Giants and Eagles ahead of a Week 6 meeting with the Packers at Lambeau. Prescott returns to QB1 status in what has become a soft matchup, pending the health of Lamb.
  • TB Wide Receiver #17
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    Ted Hurst was not targeted in the Buccaneers’ Week 5 win over the Cowboys.

    Hurst has seen his role eaten into by downfield threat Tez Johnson as the season has progressed, clearly not yet ready to take on a full workload in the offense as he enters the second month of his rookie season. Hurst brings the size and physicality to grow into a consistent producer at the NFL level, something fantasy managers could have to be patient with in the coming weeks. Hurst safely remains a bench stash ahead of a Week 6 meeting with the Steelers.
  • TB Wide Receiver #14
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    Chris Godwin caught all three targets for 37 yards in the Buccaneers’ Week 5 win over the Cowboys.

    Godwin’s three targets finished tied for fourth on the team behind Emeka Egbuka, Cade Otton, and Kenny Gainwell on a night backup quarterback Jalon Daniels attempted only 25 passes. Week 5 now marks the fourth game in five tries in which Godwin was held to four targets or fewer, leaving the veteran wide receiver completely unusable in a fantasy setting, for the time being. He can safely be stashed on benches ahead of a Week 6 meeting with the Steelers.
  • TB Wide Receiver #2
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    Emeka Egbuka caught 6-of-9 targets for 38 yards in the Buccaneers’ Week 5 win over the Cowboys, adding 14 yards and a touchdown on one carry.

    Egbuka’s nine targets handily led the team on a night undrafted free agent rookie Jalon Daniels attempted only 25 passes. The team also demonstrated an active desire to get Egbuka more involved following a four-target game against the Packers a week ago, feeding him a red zone carry on a jet sweep for his touchdown score. Egbuka remains at the mercy of the team’s lackluster quarterback situation for at least another week, pending Baker Mayfield’s injury. He’ll be a shaky WR3 against the Steelers in Week 6.
  • TB Wide Receiver #15
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    Tez Johnson caught his only target for 64 yards in the Buccaneers’ Week 5 win over the Cowboys.

    Two of Johnson’s five receptions this season have accounted for 113 yards in what has become a situational role for the Buccaneers behind Emeka Egbuka, Chris Godwin, and rookie Ted Hurst. That big play ability remains unlikely to translate into consistent fantasy production while running a route on less than a third of the team’s dropbacks, meaning Johnson is likely best left on the waiver wire.
  • TB Running Back #7
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    Bucky Irvin rushed 21 times for 165 yards and a touchdown in the Buccaneers’ Week 5 win over the Cowboys, adding 10 yards and a touchdown on two receptions.

    Irving cashed in on an early touchdown on the team’s first possession on a reception from quarterback Jalon Daniels on a leak to the right side of the formation, otherwise having a relatively quiet first half. Things would change in a hurry after the break as Irving ripped off a 72-yard explosive run on the first play from scrimmage in the third quarter. He would cash in on his second trip to paint on the following drive from one yard out before somewhat confusingly retreating to the sideline without his helmet the following two possessions. That raised speculation that his glute injury had flared up, a notion he would dispel in the fourth quarter as he helped to ice the game. This game goes down as his first 100-yard rushing game since Week 16 of his rookie season in 2024. Irving remains a volatile RB2 ahead of a Week 6 meeting with the Steelers.