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Stephen Curry drawing huge crowds in China, pimps Under Armour shoes

2016 NBA Finals - Game Seven

OAKLAND, CA - JUNE 19: Stephen Curry #30 of the Golden State Warriors reacts during the second half against the Cleveland Cavaliers in Game 7 of the 2016 NBA Finals at ORACLE Arena on June 19, 2016 in Oakland, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Ezra Shaw/Getty Images)

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It’s a traditional summer part of the job for the NBA’s biggest stars — LeBron James, Kobe Bryant, Kevin Durant, etc. — a tour of China to promote the game and help sell shoes in the world’s biggest market.

Now Stephen Curry is there with Under Armour, the sportswear company gaining some ground (limited, but some) in the basketball shoe market on the back of their bright star. The Finals loss did not diminish his luster.

Darren Rovell of ESPN followed Curry on part of the tour and filed a report:

Curry leaves hotel in Guangzhou. Fans cheer “CURRY! CURRY! CURRY!” and compete for his autograph as he walks to the car that will take him to a basketball clinic. Curry feels the crush as he enters his car and security pushes fans back.

Of course, there are pictures.