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Altius Sports Announces Partnership with NBC Sports Athlete Direct to Lead the Last Mile of NIL Deals with Advertisers

– Partnership to Provide Ongoing Guidance and Help Expand Reach of NBC Sports Athlete Direct Platform –

CHICAGO, May 4, 2023 – Altius Sports Partners (ASP), the leading advisor to elite collegiate athletics programs and sports properties, has announced a new partnership with NBC Sports Athlete Direct . Under the new alliance, ASP will provide NBC Sports Athlete Direct with ongoing Name, Image, and Likeness (NIL) strategic guidance while broadening the reach of NBC Sports Athlete Direct, a trusted platform that connects college athletes with advertisers.

The partnership will launch in four college markets – Philadelphia, Chicago, Los Angeles, and Atlanta – where ASP has established university partners and NIL GM schools. The ASP NIL GM program centralizes NIL support services as a standalone vertical within athletics departments. Through its on-campus personnel, ASP will help onboard athletes to the NBC Sports Athlete Direct platform, thus enabling them to sign up for NIL opportunities with NBC Sports brand partners.

“We are excited to partner with ASP to help student-athletes navigate the Name, Image, and Likeness landscape,” said Damon Phillips, NBC Sports SVP of Strategic Initiatives. “ASP’s expertise and their successful university partnerships and NIL GM program will be invaluable in connecting student-athletes with our trusted platform and brand partners.”

Additionally, ASP will provide on-going guidance and education to NBC Sports Athlete Direct at both a national and local level to advise on best practices when working with student-athletes while operating within NCAA, state, and school guidelines.

“The ASP team is thrilled to have had the opportunity to collaborate with NBC Sports in the initial education sessions, and we remain committed to providing the necessary resources and support to help all stakeholders succeed in the evolving landscape of NIL. Our expertise in NIL advising and athlete support services, combined with NBC Sports’ established platform and extensive reach, will create opportunities for college athletes at ASP university partners to monetize their NIL,” said Kim DeCarolis, Vice President of Athlete Partnerships, ASP.


About NBC Sports Athlete Direct

NBC Sports Athlete Direct launched in April 2022. It links college student-athletes and advertisers through a trusted platform, enabling student-athletes to monetize their name, image and likeness. Eligible student-athletes who opt-in to NBC Sports Athlete Direct have the opportunity to participate in NIL opportunities from national, regional and local advertisers.

About Altius Sports Partners

ASP is the leading advisor to elite collegiate athletics programs and sports properties offering strategic planning, compliance support and education to its clients. ASP provides strategic solutions on topics ranging from NIL to the shifting terrain of employment and media rights within college athletics. In three years, ASP has gone from launching with two school partners (LSU and Texas) to currently supporting 32 universities, including almost half of the Power Five. Last year ASP launched a first-of-its-kind on-campus, in-house NIL GM Program with top programs and scaled its blue-chip NIL advisory and education services through the launch of ASP Academy. ASP clients include Arizona, Arizona State, Auburn, Cincinnati, Clemson, Duke, Georgia, Georgetown, Indiana, Kansas, LSU, Marquette, Miami, Mississippi, Mississippi State, Nebraska, Nevada, Northwestern, North Alabama, North Carolina, Oakland, Oklahoma, Oklahoma State, Oregon State, South Carolina, USC, Tennessee, Texas, Tulane, Villanova, Virginia, and Wisconsin. Additional strategic collaborations include Women Leaders in College Sports, the NFL, NFL Players Association and NBC Sports Group. Providing all stakeholders with resources they need to thrive in the new age of college athletics, ASP leverages its deep reservoir of sports business sophistication to help those impacted to prepare and excel. It has built a team of cross-disciplinary leaders to reach higher levels of education, higher access to opportunities and higher standards of excellence.