Argentina vs. Switzerland Delivers the Most-Watched Argentina Soccer Match Ever in Spanish-Language History in Total Audience
Across Telemundo and Peacock, the 2026 Tournament Has Delivered the Top 12 Most-Watched World Cup™ Matches in Spanish-Language History by Total Audience
Miami, FL, July 14, 2026 – The FIFA World Cup 2026™ Quarterfinals break another viewership record across Telemundo and Peacock ranking as the most-watched Quarterfinal stage in Spanish-language media history, averaging a Total Audience Delivery (TAD) of 10.4 million viewers across the four matches. This is also +154% compared to the Quarterfinals stage of the 2022 tournament (4.1 million TAD).
Across linear, the match window average for the Quarterfinals grew +80% (4.9 million vs. 2.7 million), while the digital average minute audience (AMA) was up +302% (5.5 million vs. 1.4 million) versus the previous tournament.
The 2026 tournament also holds the record of having the top four most-watched Quarterfinal matches in Spanish-language media history based on Total Audience, led by Norway vs. England’s 13.0 million TAD on July 11.
In addition, Argentina vs. Switzerland on July 11 delivered an 11.8 million TAD, ranking as the most-watched Argentina soccer match in Spanish-language history based on Total Audience Delivery, beating the prior record set during their Round of 32 matchup vs. Cape Verde (10.6M TAD) by +11%.
Quarterfinal Match Results, Total Audience Delivery:
TOURNAMENT-TO-DATE
- Through the tournament’s first 100 matches, including the Quarterfinals, coverage across Telemundo, Universo, Peacock, and Telemundo streaming platforms is averaging a Total Audience Delivery of 5.9 million viewers, +150% vs. the 2022 tournament through the Quarterfinals (2.4 million).
- Both linear and streaming viewership show impressive growth compared to the 2022 tournament through the Quarterfinals, with the linear match window average up +85% (3.1 million vs. 1.7 million) and the digital average minute audience (AMA) up +309% (2.8 million vs. 690K).
- With 70.6 billion total minutes consumed across Telemundo, Universo, Peacock, and Telemundo streaming platforms to date, FIFA World Cup 2026™ has surpassed the combined 43.2 billion total minutes consumed for the entire 2018 and 2022 Men’s World Cup™ tournaments in Spanish by +63%.
- With the conclusion of the Quarterfinals, Telemundo and Peacock’s 2026 Tournament has delivered the top 12 most-watched World Cup™ matches in Spanish-language media history based on Total Audience Delivery.
- July 11 ranks as the second most-watched matchday of the tournament to date with an average Total Audience Delivery of 12.4 million viewers, driven by the Norway vs. England and Argentina vs. Switzerland Quarterfinal matches.
- To date, 38 games have delivered a Total Audience Delivery over 6 million viewers, up from two during the full 2022 tournament.
- There are 33 games in the 2026-tournament-to-date that averaged 3.0 million or more streaming viewers across Peacock & Telemundo digital platforms.
TELEMUNDO NETWORK
- Telemundo has ranked as the #1 Spanish-language television network for all 30 matchdays (June 11 – July 11) during Total Day (7A-2A) with 1.9 million average viewers, and a share of 76% of the three Spanish-language networks. This Total Day delivery is up +307% vs. the network’s May 2026 average.
Source: Nielsen Big Data+ Panel, L+SD, match window for TAD; Adobe Analytics; 6/11/26-7/11/26.
AUDIENCE AND ADVERTISER INSIGHTS:
The Power of Live Sports on a Global Stage
The World Cup highlights the extraordinary power of live sports to unite audiences. The tournament is fueling shared experiences, passionate fandom, and real-time engagement on at scale. As the stakes rise on the pitch, the World Cup’s ability to bring people together becomes even more powerful, with the Knockout Stage deepening the connections fans feel to the sport and each other:
- +20% see the World Cup as an even greater vehicle for connection to learn about other cultures
- +18% it is bringing people from around the world together
- +16% believe the tournament allows greater connection with other soccer fans
Additionally, viewers feel a growing connection to Telemundo and Peacock Spanish-Language coverage of the World Cup, describing coverage as:
- +40% more unifying
- +24% more inspiring
- +16% more family-friendly
Source: NBCU/ BPI. Men’s World Cup Audience Tracker: 6/11-17/26 vs. 7/7-13/26. NBCU Viewers: SL viewers vs. EL Viewers.
Telemundo’s Spanish Language Equity with Viewers Translates into Advertiser Impact
Compared to the 2022 tournament, NBCUniversal advertisers are reaching new heights with double digit growth across key metrics including:
- +33% higher message memorability
- +46% higher likelihood to search for brands
- +20% higher purchase intent
Sources: MarketCast TVBE, Men’s World Cup on Telemundo Round 16 vs. Full MWC 2022 Tournament; EDO Online Search Engagement SER Index for SL MWC Round 16 vs. Full MWC 2022 Tournament.
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About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app, a suite of FAST channels, and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 96% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 94 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Anchored on Telemundo Studios, the network is the #1 producer of scripted Spanish-language content in the U.S., and the only network to produce original content specifically for US Hispanic audiences. Offering over 600 hours of reality TV shows a year, and top-rated live specials such as the Billboard Latin Music Awards and Miss Universe, Telemundo is considered the undisputed Home of Live TV in Hispanic media. The network is also the exclusive Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
