NBCUniversal to Present XXV Olympic Winter Games Feb. 6-22 and Milan Cortina Paralympics March 6-15
NBC Sports to Utilize Appear’s Live Contribution and Transport Solutions for its Production in Italy to Provide Viewers with High-Quality Coverage of the Winter Olympics
STAMFORD, CONN. – February 3, 2026 – NBC Sports has selected Appear to provide the X Platform for its production of the 2026 Milan Cortina Winter Olympics and Paralympics, Feb. 6-22, and March 6-15, respectively.
With Milan and Cortina, Italy, in the same time zone as Paris, France, the programming plan for the 2026 Winter Games will be similar to NBCUniversal’s massively consumed and critically acclaimed coverage of the 2024 Summer Games in Paris, including:
- the best events live during the day on NBC
- the entire Olympics streaming live on Peacock
- an enhanced Olympics primetime show, Primetime in Milan, featuring top events, stars, and stories
- comprehensive coverage across numerous cable and digital platforms
- return of Gold Zone and Multiview on Peacock
Click here for more on NBCUniversal’s Milan Cortina 2026 programming.
The Opening Ceremony from San Siro Stadium in Milan will be presented on Friday, Feb. 6, live and in primetime on NBC and Peacock. NBCUniversal is presenting its 20th Olympic Games, 13th consecutive overall, and owns the U.S. media rights on all platforms to all Olympic Games through 2036, which are scheduled for Milan Cortina (2026), Los Angeles (2028), French Alps (2030), Brisbane (2032), Utah (2034), and the Olympic Games 2036 (host yet to be determined).
NBC Sports will utilize Appear to deliver video compression, satellite modulation and transport stream aggregation for its production of the 2026 Winter Olympics and Paralympics. Appear’s X Platform will ensure flexible and reliable delivery of both fiber and satellite feeds in Cortina helping NBC Sports route the excitement in Italy back to viewers watching coverage of the Games in the United States.
“NBC Sports will rely heavily on Appear’s encoding, both for exceptional HDR video quality and efficient use of international bandwidth, and upload technology for Cloud transport. We can quite simply transport more cameras and video feeds across our enterprise than previously realized,” said Darryl Jefferson, Senior Vice President, Engineering & Technology, NBC Sports & Olympics. “And remote production is the cornerstone of the Milan Cortina venue coverage.”
Appear has worked with NBC Sports for five years, assisting NBC Sports’ production efforts at previous Olympics and other major international sports events in Europe, Asia, and throughout the U.S. at domestic events.
“NBC Sports’ selection of the X Platform to support coverage of the Milan Cortina Winter Olympics extends our longstanding partnership and demonstrates how Appear technology leads the industry in delivering the reliable, flexible and high-quality live production capabilities that world-class broadcasters demand,” said Thomas Bostrøm Jørgensen, CEO, Appear.
ABOUT NBC SPORTS
NBC Sports connects sports fans to the moments that matter most with premier live events, insightful studio shows, and compelling original programming. As the sports division of NBCUniversal, NBC Sports produces, programs, and promotes premier content across numerous linear and digital platforms, including NBC and Peacock. NBC Sports presents events from many of the world’s most prestigious properties, including the International Olympic Committee, International Paralympic Committee, United States Olympic and Paralympic Committee, the NFL, NBA, WNBA, Major League Baseball, Notre Dame, Big Ten Conference, Big East Conference, Big 12 Conference, NASCAR, PGA TOUR, USGA, PGA of America, The R&A, Churchill Downs, Premier League, and many more. It is renowned for making big events bigger and has produced some of the most-watched sporting events in U.S. media history, including Olympic Games, Super Bowls, and Sunday Night Football, primetime television’s No. 1 show for 14 consecutive years.
About Appear
Headquartered in Oslo, Norway, Appear designs and delivers high-capacity, sustainable solutions for media processing and live content delivery. The Company’s technology enables the capture, transport, and processing of live video from sports stadiums, concert arenas, and other venues to viewers with ultra-low latency, ensuring superior video quality and reliability. Appear serves broadcasters, production companies, content owners and network operators worldwide who rely on its live production technology to deliver the world’s most demanding live productions.
Appear Company shares are tradable on Euronext Oslo Børs under the ticker “APR” and ISIN NO 0013683821. For more information please visit www.appear.net.
— NBC SPORTS —
