One of the most enjoyable parts of the run-up to the new season is following clubs slowly trickle out their new home and away kits for the upcoming campaign.
Kit releases are becoming a bigger and bigger deal as kit makers pour more and more money into lucrative contracts. As we slowly make our way towards the new 2019/20 season, here are a few of the best releases across Europe so far. Obviously, these are extremely subjective, so if you feel one has been left out or strongly dislike one on the list, let us know what you think!
Arsenal away kit
The Gunners have produced some iconic kits in the past, and also some horrific ones, preferring on many previous occasions to be bold and risk it all, to mixed results. This season, Arsenal’s away kit is yellow, and unlike a number of swings & misses with yellow in the past, this one is fresh. The club brought in NBA star James Harden to model the new away kit, and it rules. The yellow isn’t too bright and the background V pattern keeps it interesting but not eye-popping which can be the trouble with yellow at times.
Arsenal's new away kit modelled by James Harden 💛 pic.twitter.com/hXTuMV4lIe
— ESPN FC (@ESPNFC) July 16, 2019
AS Roma away kit
Speaking of bold, Roma did risk it all this season with their away kit, and we’re glad they did. The Italian club unveiled a white kit with a lightning bolt splashed in the club’s maroon, yellow, and orange colors. It’s an outstanding choice done well, and proves one of this season’s most intriguing looks.
📸 Backstage 😁#ASRoma pic.twitter.com/cFCKdPbuao
— AS Roma (@OfficialASRoma) July 13, 2019
FC Barcelona away kit
While the Spanish giants’ home kit is a checkerboard pattern that doesn’t necessarily jump off the page, the away kit is another successful use of yellow. Like Arsenal’s, the yellow isn’t a staggeringly bright shade, instead allowing the diagonal sash to smartly take center stage. Check out new signing Frenkie de Jong unveiling the kit.
🔥 @dejongfrenkie21 reacts to the new away kit 🔥 pic.twitter.com/zEF3MdLYWU
— FC Barcelona (@FCBarcelona) July 8, 2019
Bayern Munich home & away kits
Bayern Munich produced a fresh double this season, with a new-age home kit that looks fantastic plus a clean white away kit that jumps off the page. The home kit, as you can see on Benjamin Pavard below, is the typical Bayern Munich red with a subtle background that helps the kit pop, while the away kit is plain white that just looks outstanding, with the bottom of the shirt sporting a small dot pattern that gives it some form of uniqueness, as David Alaba shows off.
Happy New Home 🏡❤️ @BenPavard28 #MiaSanMia pic.twitter.com/5aj90THLHZ
— FC Bayern Munich (@FCBayernEN) July 12, 2019
Reduction to the finest. 🔴⚪️ #DareToCreate @adidasfootball @FCBayern pic.twitter.com/m0PkKVVxur
— David Alaba (@David_Alaba) July 14, 2019
Celtic home kit
Hoops and collars are both often a feast or famine type of design, and while plenty of hoop kits have failed miserably in the past, Celtic nails both this season. As you can see below, they stopped the hoops above the shoulder, and that helps the green collar jump off the design. Along with the plain white shorts and green socks, this kit is a standout product.
Happy 2⃣2⃣nd birthday to #CelticFC's Marian Shved! 🎂 pic.twitter.com/HQVLWPNnHG
— Celtic Football Club (@CelticFC) July 16, 2019
Chelsea home kit
Like Bayern Munich, Chelsea went for the background pattern behind the club’s well-known main color, but the Blues went for a much bolder pattern, choosing to sport a randomized criss-cross that really pops behind the dark blue hue. As you can see youth product Mason Mount show off while announcing his new contract, the various sized lines are interesting but also not distracting.
Inter home kit
I audibly gasped when I saw this kit for the first time. Inter, always a leader in the kit department with the famed Pirelli logo, has produced a fabulous home kit for the upcoming campaign. Unlike last season which was just straight vertical stripes, this year’s kit has the stripes that break behind the sponsor logo and return to normal underneath, and it looks amazing, as does that particular shade of blue.
Buona la prima ragazzi! Keep working 💪🏼 #LuganoInter #Lugano2019 @inter ⚫️🔵 #amala pic.twitter.com/PYQRfMIqv7
— Borja Valero (@borjavalero20) July 14, 2019
Marseille home kit
Puma knocked it out of the park for the French side, scaling back the blue to a white kit with blue pinstripes and the blue logo. It’s an outstanding look, as you can see on midfielder Morgan Sanson below. Coincidentally, they have some absolutely fire training gear to go along with it as well.
The 𝐟𝐮𝐭𝐮𝐫𝐞 is 𝓷𝓸𝔀
— Olympique de Marseille 🇬🇧 🇺🇸 (@OM_English) June 28, 2019
⚪🔵 x @Morgan_Sanson8
Gear up 👉 https://t.co/8VaTIcz1ig pic.twitter.com/riom7juIFz
Nottingham Forest away kit
How about a Championship club to add to the mix? Nottingham Forest released a smart looking away kit that splits the two sides of the shirt into dark blue and black, and it works to perfection. Working with an already clean-looking sponsor logo and the white outline of the club crest without the red, the two-sided look is a great one. A cool touch to include the ladies squad in the kit release as well.
😍 #NFFC are delighted to reveal the club's away kit for the 2019-20 season which will be available to purchase from Friday 19th July.#ForestWomen are proud to be involved in the kit launch #OneClub pic.twitter.com/u6O7at8YXb
— Nottingham Forest Women (@NFFCWomen) July 16, 2019
Wolverhampton Wanderers home & away kit
Wolves has quietly been one of the consistently best English kit producers, and they got it right again this year on both counts. The home kit is a simple yellow-orange with a subtle lined pattern in the background that looks great with the three adidas lines under the arm, while the away kit is black with diagonal yellow pinstripes that jump. Well done.
Pre-order by noon today to be the first to get your hands on the new @adidasfootball home kit!
— Wolves (@Wolves) July 8, 2019
Pre-order 👉 https://t.co/7jGZTNw9vo pic.twitter.com/8agBslsJOR
Launched today at the opening of the Wolves Megastore in Shanghai, here is the new @adidasfootball Wolves away kit for 2019/20!
— Wolves (@Wolves) July 15, 2019
🖤💛 pic.twitter.com/9EjKu0OwIU
Ajax
As a bonus for making it this far down the list, here’s a bold choice that flat out doesn’t work. Ajax released its new 2019/20 away kit fresh off its run to the Champions League semifinal, and the combination of a weird forest green and an eye-burning traffic cone orange makes for a face-melting combination. Sorry, Daley Blind, but this is a hard pass.
We love it, @BlindDaley! 😍
— AFC Ajax (@AFCAjax) May 15, 2019
Your thoughts? 💭#DareToCreate pic.twitter.com/esT52kLNIi
