Skip navigation
Sign up to follow your favorites on all your devices.
Sign up

Check out NBA’s “This is why we play” ad campaign

This is it, the NBA’s ad campaign for the coming season: “This is why we play.”

It’s a nice touch mixing in people playing hoops in a lot of spots — from playgrounds to wheelchair games — along with NBA stars past and current. It’s a campaign with a lot of potential, we’ll see what they do with it.