LeBron James announces retro edition of first shoe, Air Zoom Generation
LeBron James signed a massive, lifetime deal with Nike worth a reported $1 billion.
Now, it seems as though legacy projects as part of that deal are starting to come to fruition. In a video released on Uninterrupted, LeBron’s athlete media site, he revealed that the Air Zoom Generation -- otherwise known as the LeBron 1 -- will be released as a retro “very soon”.
James filmed the video from his hotel room in Sacramento, the place where he played his first NBA game. That nostaliga feeling had LeBron wanting to make an announcement regarding the first ever retro version of one of his shoes.
This is a big deal for sneakerheads, who have been clamoring for the LeBron line to get “retroed” for some time.
I personally can’t wait for them to retro the LeBron X.