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The Crossover: Discussing the impact Twitter has had on the NBA (VIDEO)

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SAN ANTONIO - SEPTEMBER 27: Manu Ginobili #21 of the San Antonio Spurs plays around during NBA Media Day at the Spurs Practice Facility on September 27, 2010 in San Antonio, Texas. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2010 NBAE (Photos by Alissa Hollimon/NBAE via Getty Images) *** Local Caption *** Manu Ginobili

On NBC Sports Network’s The Crossover, Michelle Beadle sat down with CNBC’s Carl Quintanilla to discuss the impact that Twitter has had on the NBA.

It’s actually been fairly staggering.

With two-thirds of its players on Twitter, the NBA is the No. 1 sports league on social media or as the NBA’s senior vice president of marketing, Melissa Rosenthal Brenner, puts it, “We have over 400 million fans and followers so in terms of a population of a country, we’d be the third-largest country on earth after China and India.”

For more on the subject, check out “Twitter Revolution” Wednesday night at 9 p.m. ET/PT on CNBC.