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New Mark Incorporates LPGA Tour “Swinging Lady” With GOLF Channel Logo

Debuts This Week at the JTBC Classic Presented by Barbasol; Will Be Featured Throughout LPGA Tour Event Coverage on GOLF Channel

LPGA GOLF Channel Textured Logo

STAMFORD, Conn. – March 23, 2022 – NBC Sports and the LPGA Tour have unveiled the new programming mark for its GOLF Channel tournament coverage, incorporating the LPGA Tour “swinging lady” with the classic GOLF Channel logo.

This new logo will serve as the programming mark for NBC Sports’ more than 600 hours of LPGA Tour tournament coverage this season on GOLF Channel. The logo will make its debut this week at the JTBC Classic Presented by Barbasol on GOLF Channel beginning March 24.

“As the TV home of the LPGA Tour, we’re excited to incorporate our brands in this new logo and celebrate the best women golfers in the world,” said Jenny Storms, CMO, NBC Entertainment and Sports. “Our new LPGA Tour programming mark elevates our coverage on GOLF Channel and will enhance the viewing experience for fans around the country.”

“Our partnership with GOLF Channel is such an important way to connect with our fans and share the powerful stories of our LPGA Tour athletes,” said Brian Carroll, Senior Vice President, Global Media Distribution for the LPGA. “Having our logo incorporated with the GOLF Channel logo only further strengthens this relationship. We look forward to even more opportunities to bring the athleticism and inspiration of the world’s greatest female golfers to a broad audience.”

Earlier this month, GOLF Channel introduced its new network brand incorporating the PGA TOUR “swingman” into the iconic GOLF Channel logo. The LPGA programming mark further evolves the brand in support of LPGA Tour golfers.

For tournament coverage managed by other rightsholders, the most-recent iteration of the GOLF Channel logo will continue to be utilized.


The LPGA is the world’s leading professional golf organization for women, with a goal to change the face of golf by making the sport more accessible and inclusive.

Created in 1950 by 13 Founders, the Association celebrates a diverse and storied history. The LPGA Tour competes across the globe, reaching television audiences in more than 220 countries. The Epson Tour, the LPGA’s official qualifying tour, consistently produces a pipeline of talent ready for the world stage. The LPGA also holds a joint-venture collaboration with the Ladies European Tour (LET), increasing playing opportunities for female golfers in Europe. Across the Tours, the LPGA represents players in more than 60 countries.

Additionally, the LPGA Foundation has empowered and supported girls and women since 1991, most notably through LPGA*USGA Girls Golf, the only national program of its kind, which annually engages with nearly 100,000 girls. The LPGA Amateur Golf Association and LPGA Women’s Network provide virtual and in-person connections to female golfers around the world, while LPGA Professionals are educators, business leaders and gamechangers dedicated to growing the game of golf for everyone.

Follow the LPGA on its U.S. television home, Golf Channel, online at and on its mobile apps. Join the social conversation on Facebook, Twitter, Instagram and YouTube.


NBC Sports delivers comprehensive live golf tournament, studio and shoulder programming; technology; and services around the sport of golf. Anchored by GOLF Channel, NBC Sports, GOLF Channel and USA Network feature more live coverage of the sport than all other U.S. television networks combined, including global tournament action from the PGA TOUR, LPGA Tour, DP World Tour, NCAA, USGA Championships – including the U.S. Open and U.S. Women’s Open – Olympics, The Ryder Cup and The Presidents Cup, as well as high-quality news, instruction and original programming. GOLF Channel – co-founded by Arnold Palmer in 1995 – is available to nearly 500 million viewers in nine languages across more than 70 countries. 24/7 live streaming can be accessed on and the NBC Sports app, as well as exclusive content on Peacock.

NBC Sports Next, the sports and technology services division of NBC Sports, complements NBC Sports and GOLF Channel’s comprehensive golf coverage by reaching millions of consumers via GolfNow, the leading online tee-time marketplace and provider of golf course operations technology and services; and GolfPass, the ultimate golf membership that connects golfers to exclusive content, tee time credits, coaching, tips and other benefits.