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U.S. Ski & Snowboard, Stifel and NBC Sports have teamed up to launch a groundbreaking new television series, Stifel Snow Show, that follows the arc of the winter sports season, bringing fans closer to the high adrenaline world of competitive skiing and snowboarding. Stifel Snow Show will cover all sports that compete on the FIS World Cup circuit, including ski racing, snowboarding, freeskiing, and more.

The show boasts a stellar lineup of well-known NBC Olympic talent and expert analysts, such as Ahmed Fareed and Cara Banks, who will dissect the previous week’s action and results from ski resorts around the world. Alongside the hosts will be well-known athletes and experts from the sports, including Olympic medalists, World Cup winners, X Games champions and more.

The Stifel Snow Show premieres on Saturday, Dec. 2, at 1:30 p.m. ET on CNBC. Episodes will be released on a weekly basis on Saturdays through March 23, with each new installment available on demand across multiple platforms, including Peacock, NBC Sports’ and U.S. Ski & Snowboard’s YouTube channels, and Outside+, ensuring widespread accessibility.

“With the resounding success of Mikaela Shiffrin and her record-breaking campaign last season, we are thrilled to present the Stifel Snow Show and continue to highlight winter sports on our platforms,” said Molly Solomon, Executive Producer & President of NBC Olympics Production. “The weekly nature of this show will cater to diehard skiing and snowboarding fans as well as open the door to a new U.S. audience that we hope to grow leading up to Milan-Cortina 2026.”

“We are delighted to have the opportunity to showcase our sports to a broader audience through the Stifel Snow Show,” said Guy Slattery, Chief Marketing Officer at U.S. Ski & Snowboard. “One of our main goals is to continually grow the visibility of our sports, and through this show, we will have the opportunity to appeal to new audiences and tell the stories of our athletes at an entirely new level.”

“Supporting a show dedicated to competitive skiing and snowboarding is not just about celebrating the thrill of the slopes, it’s about championing the unwavering commitment to success that resonates with our core values at Stifel,” said Ron Kruszewski, Chairman and CEO of Stifel Financial Corp. “Together, we aim to showcase these incredible athletes on CNBC.”


About U.S. Ski & Snowboard

U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders competing on 10 teams: alpine, cross country, freestyle moguls, freestyle aerials, snowboard, freeski, nordic combined, ski jumping, Para alpine and Para snowboard. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit

About NBC Sports

NBC Sports connects people to the moments that matter most and serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company presents premier content across linear platforms NBC, USA Network, Golf Channel, as well numerous digital sites, including Peacock. It also consists of NBC Sports Next, a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within its three groups: Youth & Recreational Sports, Golf, and Betting & Gaming. NBC Sports possesses an unparalleled collection of media rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic and Paralympic Committee, the NFL, Big Ten Conference, NASCAR, INDYCAR, PGA TOUR, Notre Dame, The R&A, PGA of America, USGA, Churchill Downs, Premier League, MLB, Tour de France, Roland-Garros, and many more. For more information, visit

About Stifel Financial Corp.

Stifel Financial Corp. (NYSE: SF) is a financial services holding company headquartered in St. Louis, Missouri, that conducts its banking, securities, and financial services business through several wholly owned subsidiaries. Stifel’s broker-dealer clients are served in the United States through Stifel, Nicolaus & Company, Incorporated, including its Eaton Partners and Miller Buckfire business divisions; Keefe, Bruyette & Woods, Inc.; and Stifel Independent Advisors, LLC; and in the United Kingdom and Europe through Stifel Nicolaus Europe Limited. The Company’s broker-dealer affiliates provide securities brokerage, investment banking, trading, investment advisory, and related financial services to individual investors, professional money managers, businesses, and municipalities. Stifel Bank and Stifel Bank & Trust offer a full range of consumer and commercial lending solutions. Stifel Trust Company, N.A. and Stifel Trust Company Delaware, N.A. offer trust and related services. To learn more about Stifel, please visit the Company’s website at