Uruguay Delivers Historic Spanish-Language Total Audience While Brazil, Ecuador and USA Deliver Their Second Highest Total Audience for Men’s FIFA World Cup™ Matches Ever in Spanish
Average Total Audience Delivery of 5.5 million Viewers to Date, Pacing at More Than Double FIFA World Cup Qatar 2022™
Miami, FL – June 24, 2026 – Telemundo’s Spanish-language coverage of the FIFA World Cup 2026™ continues to build on its record-breaking momentum throughout the Group Stage. Through the tournament’s first 40 matches, coverage is averaging a Total Audience Delivery (TAD) of 5.5 million viewers, up +141% compared to the same stage of FIFA World Cup Qatar 2022™.
To date, 19 matches have delivered a Total Audience Delivery of more than 5 million viewers, compared to just two matches at the same point in the 2022 tournament.
On Friday, June 19, USA vs. Australia delivered a 6.8 million TAD, up +46% versus the United States’ second Group Stage match of FIFA World Cup Qatar 2022™ against England (4.7 million). The match ranks as the second most-watched U.S. Men’s FIFA World Cup™ match ever in Spanish.
Later that evening, Brazil vs. Haiti generated a 7.3 million TAD, up +202% compared to Brazil’s second Group Stage match in the 2022 tournament against Switzerland (2.4 million) and ranking as the second most-watched Brazil Men’s World Cup match ever in Spanish.
On Saturday, June 20, Ecuador vs. Curaçao delivered a 6.0 million TAD, up +102% versus Ecuador’s second Group Stage match in 2022 against the Netherlands (3.0 million), becoming the second most-watched Ecuador Men’s FIFA World Cup™ match ever in Spanish.
Uruguay vs. Cape Verde on Sunday, June 21 generated a 7.0 million TAD, becoming the most-watched Uruguay Men’s World Cup ™ match ever in Spanish-language media.
Digital viewership continues to grow at unprecedented levels. Through the first 40 matches, Average Minute Audience (AMA) across Peacock and Telemundo streaming platforms is averaging 2.3 million viewers, up +277% compared to the same stage of FIFA World Cup Qatar 2022™ (622,000 AMA). Audience engagement remains at historic highs, with 26.2 billion total minutes consumed across Telemundo, Peacock and Telemundo streaming platforms through the first 40 matches of the tournament, already surpassing the 22 billion total minutes consumed during the entirety of FIFA World Cup Qatar 2022™ in Spanish.
Telemundo is delivering both record scale and record impact for advertisers during its FIFA World Cup coverage. Advertising campaigns are driving the highest lifts on record for a Spanish-Language Men’s World Cup in brand recall (+20%) and message memorability (+40%). This breakthrough performance is also translating into immediate consumer action, as audiences are searching for advertisers at rates 20% higher than in 2022 and demonstrating a 25% increase in purchase intent compared to four years ago. (Source: MarketCast TVBE MWC in SL vs. PY SLTV 2026, 2022 and 2018.EDO Online Search Engagement SER Index for SL MWC Group Stage Index vs Competitive TV, 2026 and 2022.)
The FIFA World Cup 2026™ continues across Telemundo, Universo, Peacock and the Telemundo App through July 19.
Detailed tournament to date data below:
| Date | Time (All Times ET) | Match | Viewers (TAD) |
| June 11 | 3:00 pm | Mexico vs South Africa | 10.1 Million |
| June 11 | 9:00 pm | Korea Republic vs Czechia | 4.8 Million |
| June 12 | 3:00 pm | Canada vs Bosnia and Herzegovina | 4.0 Million |
| June 12 | 9:00 pm | USA vs Paraguay | 7.0 Million |
| June 13 | 3:00 pm | Qatar vs Switzerland | 3.9 Million |
| June 13 | 6:00 pm | Brazil vs Morocco | 7.9 Million |
| June 13 | 9:00 pm | Haiti vs Scotland | 4.3 Million |
| June 14 | 12:00 am | Australia vs Turkey | 2.5 Million |
| June 14 | 1:00 pm | Germany vs Curacao | 4.6 Million |
| June 14 | 4:00 pm | Netherlands vs Japan | 6.0 Million |
| June 14 | 7:00 pm | Ivory Coast vs Ecuador | 6.8 Million |
| June 14 | 9:00 pm | Sweden vs Tunisia | 4.3 Million |
| June 15 | 12:00 pm | Spain vs Cape Verde | 3.8 Million |
| June 15 | 3:00 pm | Belgium vs Egypt | 4.0 Million |
| June 15 | 6:00 pm | Uruguay vs Saudi Arabia | 5.5 Million |
| June 15 | 9:00 pm | Iran vs New Zealand | 5.5 Million |
| June 16 | 3:00 pm | France vs Senegal | 4.9 Million |
| June 16 | 6:00 pm | Iraq vs Norway | 4.8 Million |
| June 16 | 9:00 pm | Argentina vs Algeria | 8.6 Million |
| June 17 | 12:00 am | Austria vs Jordan | 2.0 Million |
| June 17 | 1:00 pm | Portugal vs DR Congo | 5.1 Million |
| June 17 | 4:00 pm | England vs Croatia | 4.9 Million |
| June 17 | 7:00 pm | Ghana vs Panama | 5.5 Million |
| June 17 | 10:00 pm | Colombia vs Uzbekistan | 7.2 Million |
| June 18 | 12:00 pm | Czechia vs South Africa | 2.4 Million |
| June 18 | 3:00 pm | Switzerland vs Bosnia and Herzegovina | 3.5 Million |
| June 18 | 6:00 pm | Canada vs Qatar | 4.8 Million |
| June 18 | 9:00 pm | Mexico vs South Korea | 14 Million |
| June 19 | 3:00 pm | USA vs Australia | 6.8 Million |
| June 19 | 6:00 pm | Scotland vs Morocco | 4.9 Million |
| June 19 | 9:00 pm | Brazil vs Haiti | 7.3 Million |
| June 20 | 12:00 am | Turkey vs Paraguay | 4.6 Million |
| June 20 | 1:00 pm | Netherlands vs Sweden | 4 Million |
| June 20 | 4:00 pm | Germany vs Ivory Coast | 5.4 Million |
| June 20 | 8:00 pm | Ecuador vs Curacao | 6.0 Million |
| June 21 | 12:00 am | Tunisia vs Japan | 3.1 Million |
| June 21 | 12:00 pm | Spain vs Saudi Arabia | 4.7 Million |
| June 21 | 3:00 pm | Belgium vs Iran | 5.8 Million |
| June 21 | 6:00 pm | Uruguay vs Cape Verde | 7.0 Million |
| June 21 | 9:00 pm | New Zealand vs Egypt | 5.6 Million |
Source: Nielsen Big Data + Panel, L+SD, match window for TAD, 6/11/26-6/21/26 (data for 6/15/26 based on Npower). Adobe Analytics.
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About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app, a suite of FAST channels, and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 96% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 94 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Anchored on Telemundo Studios, the network is the #1 producer of scripted Spanish-language content in the U.S., and the only network to produce original content specifically for US Hispanic audiences. Offering over 600 hours of reality TV shows a year, and top-rated live specials such as the Billboard Latin Music Awards and Miss Universe, Telemundo is considered the undisputed Home of Live TV in Hispanic media. The network is also the exclusive Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
