When the threat of the NFL’s missing preseason games due to the lockout hit, it put real pressure on that league’s owners. The NFL plays its preseason games in the same stadiums it does its regular season (mostly) and if you buy NFL season tickets, you have pay full game price for those preseason games. The NFL and its owners make a killing on those games.
The NBA? Not so much.
Which could factor into negotiations — NBA owners may be willing to sacrifice the preseason. It’s an interesting point made by Sean Deveney at The Sporting News (hat tip to Ball Don’t Lie).
NBA teams often play half their preseason games in areas where one team is trying to pick up fans. So the Suns do an outdoor preseason game at the tennis facility at Indian Wells, the Celtics play a game in Hartford, the Knicks head up to Albany. Those aren’t money makers, it’s just trying to grow a fan base. If those games are lost, the owners and players do not weep.
The owners may not be interested in the preseason but there are some deadlines coming up where both sides would feel a pinch. For one, when the European leagues start at the end of the month, the players union may think it has leverage and the negotiations may slow.
The future date that would hit the players is Nov. 15 — the day they would miss their first paycheck. There are some owners that want the players to suffer a little, they want to use that leverage to get a better deal. They want the players to miss some paychecks.
But right now that attitude does not seem to be winning the day, which is really why there is an upswing of optimism as we follow a few days of negotiations between the owners and players. It’s not that the two sides have made a breakthrough but rather that they are talking regularly and have stopped the public sniping at each other. They have gotten serious about negotiating. We’ll see if that’s enough to get a deal done, but the serious tone makes things feel like there is momentum.
However, if the owners lose some preseason games to get a deal, they’re not going to lose sleep or money over that.