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Video: Adidas to chronicle Derrick Rose’s comeback

76ers Bulls Basketball

Injured Chicago Bulls star Derrick Rose prepares to bring out the game ball before Game 2 in an NBA basketball first-round playoff series against the Philadelphia 76ers, in Chicago on Tuesday, May 1, 2012. The 76ers won 109-92 to even the series at a game apiece. (AP Photo/Daily Herald, Steve Lundy) MANDATORY CREDIT TV OUT MAGS OUT


Derrick Rose is adidas big star. No offense Dwight Howard, you’re great and all, but it’s guards and wings that sell shoes. Big men, not so much.

So it’s a smart move by adidas to chronicle his comeback to the NBA through video series, a facebook page, and a twitter page. Good marketing.

My only hope is that the driven Rose doesn’t rush back too fast. What matters is really getting himself and his knee right, not pushing it to play a January game against the Warriors. Rose will want to come back before he is fully ready, as all driven players do. The Bulls have to hold him back until the doctors fully sign off. If it means this season is a wash, so what? Think big picture.