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Led by Peacock, NBCUniversal’s Beijing Olympics Presentation Tops 2 BILLION Streaming Minutes & Tonight Will Become Most Streamed Winter Games Ever with More Than a Week Remaining

Tonight’s NBC Olympics Presentation to Mark 100th Consecutive Olympics Night as #1 Show in Primetime

Headlined by Mikaela Shiffrin & Shaun White, NBC Olympics Delivers Dominant Thursday – 66% Above Other Broadcast Networks Combined

New iSpot Metrics Show Continued Olympic Dominance for Advertisers

STAMFORD, Conn. – Feb. 11, 2022 – NBCUniversal’s presentation of the 2022 Beijing Olympics continues to dominate the media landscape, with numerous milestones and benchmarks being hit as the middle weekend of the Winter Games approaches featuring the unprecedented “Super Gold Sunday” convergence with Super Bowl LVI on NBC, Peacock and Telemundo.

Among the highlights:

    • More than 100 million viewers (102.1 million) representing nearly half of U.S. television homes (58 million) have watched the Beijing Olympics on NBC, USA Network, and CNBC.

    • NBCUniversal’s digital platforms, led by Peacock, have crossed the 2 Billion minutes streamed threshold (2.02 billion) and later today will set the record for the most streamed Winter Games ever with more than a week remaining in the Beijing Olympics, surpassing PyeongChang (2.17 billion).

    • Last night’s primetime coverage, featuring Mikaela Shiffrin skiing in the Super-G and Shaun White’s final Olympic performance, averaged a Total Audience Delivery of 13.2 million viewers – marking an unprecedented three successive nights of increased viewership from Tuesday through Thursday of the Winter Games first week.

    • NBC Olympics’ TV presentation on Thursday finished #1 in primetime for the 99th consecutive night (dating to the 2010 Vancouver Olympics) and is pacing to hit 100 consecutive #1 nights with tonight’s show. Last night’s TV-only viewership of 12.6 million topped by 66% the combined viewership of the other broadcast networks (7.6 million).

New iSpot metrics further highlight the dominance of the Winter Games among NBCU advertising partners:

    • Across Thursday’s primetime coverage, NBCU had a 31% lower ad load than the other broadcast networks and delivered 258% more ad impressions per unit than the other three broadcast networks combined.

    • Since Friday night’s Opening Ceremony broadcast, NBC’s primetime Olympics is the #1 show for ad impressions with a 40% share of voice compared to the other broadcast networks, and delivering more than six times more impressions than the #2 show.

    • 18 million people viewed the advertising pod immediately after Shaun White prepared for his final competition at 9:36 p.m. ET.

Total Audience Delivery is based upon live-plus-same day figures from Nielsen and digital data from Adobe Analytics.


NBCUniversal will provide coverage of the 2022 Olympic Winter Games from Feb. 2-20. The Opening Ceremony will be presented on Friday, Feb. 4, live in the morning and again in primetime on NBC and Peacock. Similar to recent Winter Games, NBC’s primetime Olympic coverage begins the night before the Opening Ceremony on Thursday, Feb. 3. Coverage begins on Wednesday, Feb. 2, on USA Network and Peacock. NBCUniversal is presenting its 18th Olympic Games, 12th consecutive overall, and sixth straight Winter Games, all the most by any U.S. media company.