Michael Phelps says no words in a 90-second Under Armour spot published Tuesday, but the silence is powerful.
The Phelps video is part of Under Armour’s “Rule Yourself” campaign with the tag line, “It’s what you do in the dark, that puts you in the light.”
The song used is The Kills’ “The Last Goodbye.”
Phelps, a 22-time Olympic medalist, has said he will retire after the Rio Olympics, should he qualify for his fifth Games at the Olympic trials in Omaha from June 26-July 3.
Below is a video published Monday of Phelps watching the ad for the first time.