Generally speaking, I’m not the biggest fan of these free-agency “campaigns.” The top free agents this summer are grown men making an important decision for themselves, their families, and the franchise they will end up playing for. Fans acting like their city deserves a player’s services because they put together a website or cute little campaign for a player tends to rub me the wrong way.
That said, this “We Want Wade” billboard is pretty witty. And the fact the Heat plan to have Wade actually sign the billboard if he re-ups with the team does make it much, much better. Well played, Miami. The only other thing that I’ll say about this is that if the Heat do plan to try and sign Carlos Boozer as a compliment to Wade this off-season, having him sign a billboard might actually be good business instead of just a cute gimmick. (Hat tip to Ball Don’t Lie.)