NBA flagship store to reopen in New York City
The NBA store of Fifth Avenue in New York was a kind of mecca — it contained just about everything NBA (and Adidas, which runs the store). Plus it hosted a number of player events. It was sort of a shrine to hoops.
But it closed in February when its lease was bought out in the trendy part of Manhattan’s shopping district because the building owners wanted higher rents.
Now the league’s official store has found a new home of Fifth Avenue between 47th and 48th street and will open soon, reports the New York Post. Basically, this is “trendy area” adjacent and still a good location.
This is a temporary, 6,000 square foot space (the old space was a whopping 35,000 square feet). The NBA store will be there for a couple years until a new location can be found. Adidas will continue to run the store.
Just don’t expect any player events in the immediate future.