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Jimmy Butler running $20 a cup coffee business out of Disney hotel room

Jimmy butler coffee

LAKE BUENA VISTA, FLORIDA - AUGUST 10: Jimmy Butler #22 of the Miami Heat looks on during the first half against the Indiana Pacers at Visa Athletic Center at ESPN Wide World Of Sports Complex on August 10, 2020 in Lake Buena Vista, Florida. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Kim Klement - Pool/Getty Images)

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And you thought the prices at Philz Coffee was exorbitant...

Jimmy Butler is running a coffee shop out of his hotel room on the Walt Disney World Resort campus — at $20 a cup. Butler joked about this with ESPN’s Rachel Nichols on “The Jump” a while back, saying it was impossible to get a good cup on the NBA restart campus, so he was taking matters into his own hands. It turns out he was not kidding. Teammate Myers Leonard outed him on social media.

Ira Winderman at the Sun-Sentinel has a good collection of photos as well as the story.

Butler’s agent confirmed all this and joked about trying to get quality coffee beans through the quarantine.

Why $20 a cup? Supply and demand. It’s that simple. If there’s no good coffee on the NBA restart campus and he can provide one, then he can charge whatever the market will pay. Apparently he thinks that’s $20 a cup — regardless of size.

It’s not about the money: Butler signed a four-year, $140 million contract with the Heat this offseason.

Butler will need all the caffeine matched up against T.J. Warren and the Pacers in the first round.