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Kyle Kuzma reportedly cancelled plans to announce Chinese sponsorships

2019-20 Los Angeles Lakers Media Day

EL SEGUNDO, CA - SEPTEMBER 27: Kyle Kuzma #0 of the Los Angeles Lakers speaks to the media during media day on September 27, 2019 at the UCLA Health Training Center in El Segundo, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2019 NBAE (Photo by Chris Elise/NBAE via Getty Images)

NBAE via Getty Images

Tensions are still high between the NBA and China, and both sides are hoping that things return to normal soon. Whether that’s possible is another thing altogether, particularly with how raw the response to the NBA has been by domestic fans concerned with the NBA sticking to its stated principles with regard to social justice.

This has affected not just the league, but players too. James Harden and Russell Westbrook were involved in an incident where an official shut down a legitimate question by a CNN reporter. Now it’s being reported that Los Angeles Lakers big man that Kyle Kuzma decided not to announce sponsorship deals with Chinese companies during his team’s visit to the continent this month.

Via Bill Oram:

Kuzma’s plans to announce additional sponsorship deals with Chinese companies were scrapped once the Lakers arrived on Tuesday and found themselves caught in the middle of a stalemate between the NBA and the Chinese government.

The whole story of what it was like to cover the trip in China as an American is worth reading by Oram. It’s an interesting look at the collision of politics, business, and the perception of sports as separate from those spheres.

Meanwhile, players and their management teams will need to think more carefully about the social perception of business deals both at home and abroad.