NEW YORK (AP) — The Brooklyn Nets will wear an Infor logo patch on their jerseys next season after signing a deal with the business software company.
The red-and-white patch will be on the front of the jersey near the left shoulder. The NBA is allowing teams to begin wearing logos on jerseys beginning with the 2017-18 season.
The Nets said Wednesday that Infor will provide the team with analytical data to improve player performance, as well as arena and business operations.
It’s Infor’s first partnership in North America combining and sports. The New York-based company has similar relationships overseas with Ferrari’s Formula One team and with New Zealand’s BNZ Crusaders, the rugby squad that also wears its logo on its jersey.
So far four teams have announced the sale of jersey patch ads: Boston, Sacramento, Philadelphia, and now Brooklyn.
Revenue estimates from jersey ad deals (per year): Nets $8M from Infor, Celtics $7M+ from GE, $5M from Blue Diamond, 76ers $5M from StubHub.
— Albert Nahmad (@AlbertNahmad) February 8, 2017
