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Clippers reveal new uniforms on Sports Illustrated cover (photo)

Denver Nuggets v LA Clippers

LOS ANGELES, CA - OCTOBER 10: Paul George #13 of the LA Clippers and Kawhi Leonard #2 of the LA Clippers shares a laugh during the game against the Denver Nuggets during the preseaspn on October 10, 2019 at STAPLES Center in Los Angeles, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2019 NBAE (Photo by Adam Pantozzi/NBAE via Getty Images)

NBAE via Getty Images

The Clippers built a pop-up modern super team this summer.

What a way to announce themselves.

Sports Illustrated:

I like these uniforms. They’re clean and distinctive. I hope the red and blue piping around the arm hole pops even more during games. That’s a nice flourish.


The Clippers changed their official name from “Los Angeles Clippers” to “L.A. Clippers.” Yet, these jerseys still say “Los Angeles.” That doesn’t fit their identity.

However, it makes sense considering the Lakers’ supremacy in town. The jerseys also don’t say Clippers. The Clippers aren’t cool – not like the Lakers, at least. Los Angeles is cool. Kawhi Leonard and Paul George are cool. A Kawhi Leonard or Paul George “Los Angeles” jersey is cool.

This seems like a bit of a self-own… and also realistic brand recognition.