Skip navigation
Sign up to follow your favorites on all your devices.
Sign up

It’s not just a bubble thing: Jimmy Butler launches Bigface coffee

2020 NBA Rerstart - All-Access

ORLANDO, FL - SEPTEMBER 29: Jimmy Butler of the Miami Heat poses outside his door for “Big Face Coffee” as part of the NBA Restart 2020 on September 29, 2020 at the hotel in Orlando, Florida. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2020 NBAE (Photo by Jim Poorten/NBAE via Getty Images)

NBAE via Getty Images

It was a great lesson in supply and demand, and how NBA players can just throw around money: In the Orlando bubble, Jimmy Butler started serving gourmet coffee out of his Disney hotel room at $20 a cup. It became so popular he named it Bigface Coffee and started to turn it into a little business.

Now he is launching that business out into the non-bubble world, Butler told Jabari Young of CNBC.

After [the bubble], Butler filed for trademarks around Bigface and officially started plans to launch his coffee company. And on Friday he announced that he joined Shopify’s creator program to boost his Bigface coffee brand.

In an interview with CNBC, Butler admitted he isn’t aiming to be “the best at making coffee” but added he’s taking the business seriously.

“I wake up in the morning excited to train and go work out,” Butler said. “Then I want to hurry up and get home so I can practice my bartending,” he said, referring to making coffee drinks. For now, he’ll sell branded merchandise in Shopify like coffee mugs and NFTs. He plans to sell the beans later.

Butler is taking this seriously — as he tends to all things — having flown to Costa Rica to meet with bean farmers and start to learn the business from the ground up. Literally.

That said, basketball still pays the bills — Butler will make $36 million this season and has earned more than $144 million in his career — but he has found his passion project. And you can bet we will see Bigface merchandise all over the NBA this season.